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Ciudad de Mascotas

A refresh of one of the most recognized pet-shop brands in Colombia. Thinking in a super connected urban society, we looked for bold typography, high color contrast and a playful illustration. The look and feel of this brand is different from most pet brands, where tenderness, sweetness and lovely pet friends are the main figures. CdM is not sweet nor looking for lovely pets. CdM looks for cool pets, real animals and wild urban life.