La Mera Mera is a Mexican food brand created by a Mexican woman who lives in Colombia. She wanted to communicate what real Mexican food is through the packaging, making the difference from the TexMex food generally found in all supermarkets. Our goal was to create a packaging that really feels as part of Mexican culture. That is the reason why we used Otopi Patterns, strong colors inspired by Mexican architecture, and handmade fonts so the brand feels more native.
25 January, 2019