{"id":1195,"date":"2022-10-01T02:57:04","date_gmt":"2022-10-01T02:57:04","guid":{"rendered":"https:\/\/scd.com.co\/en\/?post_type=portfolio&#038;p=1195"},"modified":"2022-12-09T03:26:07","modified_gmt":"2022-12-09T03:26:07","slug":"bbc-style-guide","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/en\/work\/project\/bbc-style-guide\/","title":{"rendered":"BBC &#8211; Style Guide"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-av_section-d106ecdb6cd289e17df713e281e3b6c5 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1195'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pai9rz-ed9c0c385ef1587869d68faf7e51677b\">\n.avia-image-container.av-l8pai9rz-ed9c0c385ef1587869d68faf7e51677b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pai9rz-ed9c0c385ef1587869d68faf7e51677b av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1197 avia-img-lazy-loading-not-1197 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-2990x1495.jpg\" alt='' title='BBC CERVEZA'  height=\"1495\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-2990x1495.jpg 2990w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-300x150.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-1030x515.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-768x384.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-1536x768.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-2048x1024.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-1500x750.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-705x353.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-273550b9ea2cc874707ce70b24f77b28 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1195'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_one_half-c5a3f3a5b22a8987343eeeafd42386a3 av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-av_one_half-ae559d92637db3baceea1f82590abfbf av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>The challenge in Licensing basically consists of translating a brand onto consumer products, especially ones not commonly found on display. That allows the brand to create new POCs (points of contact) with its consumers.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-av_section-273550b9ea2cc874707ce70b24f77b28 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1195'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_one_half-c5a3f3a5b22a8987343eeeafd42386a3 av_one_half  avia-builder-el-7  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pat8ld-10deb0e64b2f8a5b64aafbe5c8218a76\">\n.avia-image-container.av-l8pat8ld-10deb0e64b2f8a5b64aafbe5c8218a76 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pat8ld-10deb0e64b2f8a5b64aafbe5c8218a76 av-styling- avia-align-center  avia-builder-el-8  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1203 avia-img-lazy-loading-not-1203 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.25.46-p.-m.-720x452.png\" alt='' title='BBC T-SHIRT'  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-av_one_half-8f1c6482a9b16f5854c261336cd038f9 av_one_half  avia-builder-el-9  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8patvoi-9204725ea19db7fd5ebd0937d0a79264\">\n.avia-image-container.av-l8patvoi-9204725ea19db7fd5ebd0937d0a79264 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8patvoi-9204725ea19db7fd5ebd0937d0a79264 av-styling- avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1204 avia-img-lazy-loading-not-1204 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.27.10-p.-m.-720x452.png\" alt='' title='BBC BOOK'  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-av_section-273550b9ea2cc874707ce70b24f77b28 main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1195'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_one_full-c5a3f3a5b22a8987343eeeafd42386a3 av_one_full  avia-builder-el-12  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pb08bk-3f043a9159a6c44d453c9b764a1583c2\">\n.avia-image-container.av-l8pb08bk-3f043a9159a6c44d453c9b764a1583c2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pb08bk-3f043a9159a6c44d453c9b764a1583c2 av-styling- avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1205 avia-img-lazy-loading-not-1205 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m..png\" alt='' title='BBC - GRANDEZA'  height=\"1628\" width=\"2494\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m..png 2494w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-300x196.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-1030x672.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-768x501.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-1536x1003.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-2048x1337.png 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-1500x979.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-705x460.png 705w\" sizes=\"(max-width: 2494px) 100vw, 2494px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-av_section-273550b9ea2cc874707ce70b24f77b28 main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1195'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_one_half-c5a3f3a5b22a8987343eeeafd42386a3 av_one_half  avia-builder-el-15  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-av_one_half-ae559d92637db3baceea1f82590abfbf av_one_half  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>For this project with BBC, we started by getting to know the brand profoundly, its many ingredients, how it\u2019s consumed and its relation with its birthplace, Colombia. Additionally, we researched graphical and consumer trends, artistic styles and new materials that would guide our concepts: \u201cManifiesto BBC\u201d and \u201cEl Igrediente es la Grandeza\u201d<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-av_section-273550b9ea2cc874707ce70b24f77b28 main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  el_before_av_image  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1195'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_one_half-c5a3f3a5b22a8987343eeeafd42386a3 av_one_half  avia-builder-el-19  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pb1e92-11d1ce40cb8013b503261e889abc9d93\">\n.avia-image-container.av-l8pb1e92-11d1ce40cb8013b503261e889abc9d93 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pb1e92-11d1ce40cb8013b503261e889abc9d93 av-styling- avia-align-center  avia-builder-el-20  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1198 avia-img-lazy-loading-not-1198 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-06-720x452.jpg\" alt='' title='BCC MIEL'  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-av_one_half-8f1c6482a9b16f5854c261336cd038f9 av_one_half  avia-builder-el-21  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pb4hci-2ff628447abff8cbf20844a9697323ae\">\n.avia-image-container.av-l8pb4hci-2ff628447abff8cbf20844a9697323ae .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pb4hci-2ff628447abff8cbf20844a9697323ae av-styling- avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1199 avia-img-lazy-loading-not-1199 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-07-720x452.jpg\" alt='' title='BBC - PATTERN'  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1195'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pb6iw2-b7793a294373f3abb9e949b0ec1408a7\">\n.avia-image-container.av-l8pb6iw2-b7793a294373f3abb9e949b0ec1408a7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pb6iw2-b7793a294373f3abb9e949b0ec1408a7 av-styling- avia-align-center  avia-builder-el-23  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1200 avia-img-lazy-loading-not-1200 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-08-scaled.jpg\" alt='' title='BBC -MUG'  height=\"1508\" width=\"3000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-08-scaled.jpg 3000w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-08-300x151.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-08-1030x518.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-08-768x386.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-08-1536x772.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-08-2048x1029.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-08-1500x754.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-08-705x354.jpg 705w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/div><\/div><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-av_section-273550b9ea2cc874707ce70b24f77b28 main_color avia-section-default avia-no-border-styling  avia-builder-el-24  el_after_av_image  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1195'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_one_half-c5a3f3a5b22a8987343eeeafd42386a3 av_one_half  avia-builder-el-25  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-av_one_half-ae559d92637db3baceea1f82590abfbf av_one_half  avia-builder-el-26  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>For each one of these concepts, we created various assets and products within categories like apparel, home and accessories. After many comings and goings, we came out with some killer final design pieces.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-av_section-273550b9ea2cc874707ce70b24f77b28 main_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_section  el_before_av_image  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1195'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_one_half-c5a3f3a5b22a8987343eeeafd42386a3 av_one_half  avia-builder-el-29  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pb9d5r-1d93984843aed97484c85e90894cd0b0\">\n.avia-image-container.av-l8pb9d5r-1d93984843aed97484c85e90894cd0b0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pb9d5r-1d93984843aed97484c85e90894cd0b0 av-styling- avia-align-center  avia-builder-el-30  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1201 avia-img-lazy-loading-not-1201 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-09-720x452.jpg\" alt='' title='BBC - COLLAGE'  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-av_one_half-8f1c6482a9b16f5854c261336cd038f9 av_one_half  avia-builder-el-31  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-ac37fd4ce20a5072d9e288cfba8ba5a7\">\n.avia-image-container.av-av_image-ac37fd4ce20a5072d9e288cfba8ba5a7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-ac37fd4ce20a5072d9e288cfba8ba5a7 av-styling- avia-align-center  avia-builder-el-32  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1201 avia-img-lazy-loading-not-1201 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-09-720x452.jpg\" alt='' title='BBC - 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DELANTAL'  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The challenge in Licensing basically consists of translating a brand onto consumer products,<\/p>\n","protected":false},"featured_media":1198,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[12,24,15,38,35,3],"class_list":["post-1195","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-licensing","portfolio_entries-licensing-discipline","portfolio_entries-product-development","portfolio_entries-retail","portfolio_entries-spirits-liquor","portfolio_entries-sector"],"_links":{"self":[{"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/portfolio\/1195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/comments?post=1195"}],"version-history":[{"count":2,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/portfolio\/1195\/revisions"}],"predecessor-version":[{"id":1257,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/portfolio\/1195\/revisions\/1257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/media\/1198"}],"wp:attachment":[{"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/media?parent=1195"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/tags?post=1195"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/portfolio_entries?post=1195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}