{"id":1374,"date":"2022-12-14T05:11:23","date_gmt":"2022-12-14T05:11:23","guid":{"rendered":"https:\/\/scd.com.co\/en\/?post_type=portfolio&#038;p=1374"},"modified":"2022-12-14T05:12:18","modified_gmt":"2022-12-14T05:12:18","slug":"purevalley","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/en\/work\/project\/purevalley\/","title":{"rendered":"PureValley"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-lxgdxz-f454647787b486698e3ab7d663aae039 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1374'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-video avia-video-16-9   av-lazyload-immediate  av-lazyload-video-embed  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/780977116' ><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"purevalley.mp4\" src=\"https:\/\/player.vimeo.com\/video\/780977116?h=6da2325d9f&amp;dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"900\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-khplrb-884f435cbeda3829b11767672b475ae1 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1374'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-iwcx1z-39800cd96fa4e99ef5c619c4f89642f5 av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-gzaf5z-df4d6bc2df5654ba7866688aa6a05c64 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>We designed this brand, Pure Valley, for a Colombian online shopping startup, with the objective of reachin a new wave of customers; a more conscious and informed wave of customers, worried about healthy nutrition habits and lifestyles.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-fqaozb-8bc4ce9316b47810f6125337d4abd721 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1374'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbn6s0zs-7f2383240feaf2ad307a9c816d634577\">\n.avia-image-container.av-lbn6s0zs-7f2383240feaf2ad307a9c816d634577 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbn6s0zs-7f2383240feaf2ad307a9c816d634577 av-styling- avia-align-center  avia-builder-el-7  el_before_av_image  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/12\/purevalley-01.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dheyg7-89aec67aadac7544f29629e333a14363\">\n.avia-image-container.av-dheyg7-89aec67aadac7544f29629e333a14363 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-dheyg7-89aec67aadac7544f29629e333a14363 av-styling- avia-align-center  avia-builder-el-8  el_after_av_image  avia-builder-el-last  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1241 avia-img-lazy-loading-not-1241 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01.jpg\" alt='' title='Untitled-4-01'  height=\"363\" width=\"3000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01.jpg 3000w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-300x36.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-1030x125.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-768x93.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-1536x186.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-2048x248.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-1500x182.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-705x85.jpg 705w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-bs1lev-7e6c2580d63f5ceddba1dcf7b54b8c12 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1374'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-aoxeyv-cd767097d99a2d8e4ce8a5b4426632fa av_one_half  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-9hw7d3-302e3187bcd3c61a63b76b4c6e7cac9e av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Pure Valley makes products with people&#8217;s health in mind, without leaving aside the indulgence. The challenge consisted in designing a brand that could compete against established ones, with an attractive and up to date look&amp;feel.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-7pzr07-43fff0f048df57e303547d08f432cc51 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1374'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbn6sqyh-f0737b0096bb7c8b6329f2b70c5a5347\">\n.avia-image-container.av-lbn6sqyh-f0737b0096bb7c8b6329f2b70c5a5347 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbn6sqyh-f0737b0096bb7c8b6329f2b70c5a5347 av-styling- avia-align-center  avia-builder-el-14  el_before_av_image  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/12\/purevalley-02.png\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-60x3rr-57e2c0acd7a684ef96faaa5064cd4f96\">\n.avia-image-container.av-60x3rr-57e2c0acd7a684ef96faaa5064cd4f96 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-60x3rr-57e2c0acd7a684ef96faaa5064cd4f96 av-styling- avia-align-center  avia-builder-el-15  el_after_av_image  avia-builder-el-last  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1241 avia-img-lazy-loading-not-1241 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01.jpg\" alt='' title='Untitled-4-01'  height=\"363\" width=\"3000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01.jpg 3000w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-300x36.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-1030x125.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-768x93.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-1536x186.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-2048x248.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-1500x182.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/Untitled-4-01-705x85.jpg 705w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-4rzqgn-e43e9f696991393f008046defea9bf75 main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1374'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbn6t7ys-9154947ae32da86ff2e785aeb95a53b8\">\n.avia-image-container.av-lbn6t7ys-9154947ae32da86ff2e785aeb95a53b8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbn6t7ys-9154947ae32da86ff2e785aeb95a53b8 av-styling- avia-align-center  avia-builder-el-17  el_before_av_image  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1594 avia-img-lazy-loading-not-1594 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2026\/05\/ART_Piezas_WEB_01.png\" alt='' title='ART_Piezas_WEB_01'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2026\/05\/ART_Piezas_WEB_01.png 1920w, 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