{"id":1443,"date":"2024-10-25T16:31:38","date_gmt":"2024-10-25T16:31:38","guid":{"rendered":"https:\/\/scd.com.co\/en\/?post_type=portfolio&#038;p=1443"},"modified":"2024-10-25T16:55:06","modified_gmt":"2024-10-25T16:55:06","slug":"vitad","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/en\/work\/project\/vitad\/","title":{"rendered":"Vitad"},"content":{"rendered":"<div class='flex_column av-vljokn-649d22c8019230e5d94fa70b5fb200f9 av_one_full  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2owqr4x-ac4709d50cf1b2fc25f27a41ca254a1a\">\n.avia-image-container.av-m2owqr4x-ac4709d50cf1b2fc25f27a41ca254a1a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2owqr4x-ac4709d50cf1b2fc25f27a41ca254a1a av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1454 avia-img-lazy-loading-not-1454 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2024\/10\/3000x1200_01.jpg\" alt='' title='3000x1200_01'  height=\"1576\" width=\"3000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2024\/10\/3000x1200_01.jpg 3000w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2024\/10\/3000x1200_01-300x158.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2024\/10\/3000x1200_01-1030x541.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2024\/10\/3000x1200_01-768x403.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2024\/10\/3000x1200_01-1536x807.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2024\/10\/3000x1200_01-2048x1076.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2024\/10\/3000x1200_01-1500x788.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2024\/10\/3000x1200_01-705x370.jpg 705w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-o5h9g7-f8f999a26266b028529d2291c2107083 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1443'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-luoxs7-a400d499476be656e48eac2092e5601a av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-kk9k13-69a716e8321ee47b6990982f6075df55 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Vit\u00e1d was founded around 10 years ago by entrepreneurs who saw an opportunity to develop healthy products in Colombia, given the limited options available in the country at that time.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-pe7zk7-34b381d4cbafbfbea7b23b0bc91245c6 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1443'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2owzrnw-15ea3cf6b3711cc17528b4d137c29b1e\">\n.avia-image-container.av-m2owzrnw-15ea3cf6b3711cc17528b4d137c29b1e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2owzrnw-15ea3cf6b3711cc17528b4d137c29b1e av-styling- avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2024\/10\/3000x1200_03.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-6x1fqr-78e8f6a3f33605650dd408ba18461afc main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1443'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-iz45v-1ca3f2f479b830bab6b6a0d97683e2f3 av_one_half  avia-builder-el-9  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-4ta10j-e496715737e3053d3f2820b7543f5010 av_one_half  avia-builder-el-10  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>After the pandemic and facing the typical challenges of a startup, they came to our agency seeking to create a new, innovative snack line. They also questioned whether their brand identity was competitive and aligned with their goals. While they aimed to appear healthy, the brand was perceived as distant, rational, and almost clinical.<\/p>\n<p>After analyzing the competitive landscape and product, we developed a fresh strategy. We wanted to connect with consumers more closely, moving away from the \u201cclinical white\u201d aesthetic and infusing the brand with more color and vibrancy through unique, relatable messaging. Our goal was to invite people, starting with the packaging, to enjoy food that is both delicious and healthy.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-jajohj-73f6046a07da5090ecba4c0079b9dcee main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1443'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-hmxjon-0d1904bb7ce540f8196e6005ea988eca av_one_full  avia-builder-el-13  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2ox28v4-302b8376a1c72314476181b175022e76\">\n.avia-image-container.av-m2ox28v4-302b8376a1c72314476181b175022e76 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2ox28v4-302b8376a1c72314476181b175022e76 av-styling- avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2024\/10\/3000x1200_07.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-fs4plz-cfbdca03f3846026aa2bc7ce70e70c01 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1443'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-evavbb-c08858dbfa8ad468f30dcdb261a2a875 av_one_half  avia-builder-el-16  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-brjt2f-9c6174a3f4f3768fe40262fa6918c40a av_one_half  avia-builder-el-17  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>We designed a new logo\u2014simple but memorable. We also created new icons, photos, illustrations, and a refreshed brand language. We transformed it entirely, turning it into a brand that aspires to leave a mark.<\/p>\n<p>Following the rebrand, the snack line we developed became the company&#8217;s second-best-selling product.<\/p>\n<p><strong>How we helped:<\/strong><\/p>\n<ul>\n<li>Brand Positioning<\/li>\n<li>Creative Strategy<\/li>\n<li>Logo<\/li>\n<li>Visual Identity<\/li>\n<li>Packaging Design<\/li>\n<li>Copywriting<\/li>\n<li>Brand World<\/li>\n<li>Artwork<\/li>\n<li>Print Management<\/li>\n<li>Campaign<\/li>\n<\/ul>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-bijqef-9b78eaca05440e648ac2064c8fb343f9 main_color avia-section-default avia-no-border-styling  avia-builder-el-19  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1443'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-8no12f-c0b55ce5288eea2d0c85cff9d6471850 av_one_full  avia-builder-el-20  el_before_av_one_full  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2ox3ycz-ecd8a9ec5ad0b39f723cc16472a3782a\">\n.avia-image-container.av-m2ox3ycz-ecd8a9ec5ad0b39f723cc16472a3782a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2ox3ycz-ecd8a9ec5ad0b39f723cc16472a3782a av-styling- avia-align-center  avia-builder-el-21  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2024\/10\/3000x1200_04.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-7rr71j-cd32933e59e1acfab15241093108a1ae av_one_full  avia-builder-el-22  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2ox5hm3-0a4c3971e226eed0d51fe7860bc7cadf\">\n.avia-image-container.av-m2ox5hm3-0a4c3971e226eed0d51fe7860bc7cadf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2ox5hm3-0a4c3971e226eed0d51fe7860bc7cadf av-styling- avia-align-center  avia-builder-el-23  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2024\/10\/3000x1200_05.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-61iyw7-def5ff2117f933459e07dfb1d5b2d930 av_one_full  avia-builder-el-24  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2ox4zv7-89747b018fbb486b5a9a9d720c3816ad\">\n.avia-image-container.av-m2ox4zv7-89747b018fbb486b5a9a9d720c3816ad .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2ox4zv7-89747b018fbb486b5a9a9d720c3816ad av-styling- avia-align-center  avia-builder-el-25  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2024\/10\/3000x1200_06.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-3wuc6f-2efa63096d2e3b86d6e399eeaa4f784c av_one_full  avia-builder-el-26  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2ox6ckq-2e938a7f0607a4d0ea5b0a06f656dc35\">\n.avia-image-container.av-m2ox6ckq-2e938a7f0607a4d0ea5b0a06f656dc35 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2ox6ckq-2e938a7f0607a4d0ea5b0a06f656dc35 av-styling- avia-align-center  avia-builder-el-27  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2024\/10\/3000x1200_10.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-a29fr-205463bb6715f58db01a050f61e2836e av_one_full  avia-builder-el-28  el_after_av_one_full  avia-builder-el-last  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2ox73zw-aec45e3d4020309b2adc65b2980312f1\">\n.avia-image-container.av-m2ox73zw-aec45e3d4020309b2adc65b2980312f1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m2ox73zw-aec45e3d4020309b2adc65b2980312f1 av-styling- avia-align-center  avia-builder-el-29  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2024\/10\/3000x1200_09.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vit\u00e1d was founded around 10 years ago by entrepreneurs who saw an opportunity to develop healthy products in Colombia, given the limited options available in the country at that 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