{"id":1502,"date":"2025-05-29T20:05:27","date_gmt":"2025-05-29T20:05:27","guid":{"rendered":"https:\/\/scd.com.co\/en\/?post_type=portfolio&#038;p=1502"},"modified":"2025-06-06T14:59:45","modified_gmt":"2025-06-06T14:59:45","slug":"welli","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/en\/work\/project\/welli\/","title":{"rendered":"Welli"},"content":{"rendered":"<div class='flex_column av-19nr232-e43ff8b369136b0ad8f76395e08d9373 av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div '   ><\/div>\n<div class='flex_column av-177dh1q-bbee7e5bb5a46070c66b07aecb195b08 av_one_full  avia-builder-el-1  el_after_av_one_full  el_before_av_section  avia-builder-el-last  first flex_column_div column-top-margin'   ><div  class='avia-video avia-video-16-9   av-lazyload-immediate  av-lazyload-video-embed  ' style='background-image:url(\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/CAFFETO-LOGO-300x169.png\");'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/1088866886\/6748fb7e23' ><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"WELLI Logo\" src=\"https:\/\/player.vimeo.com\/video\/1088866886?h=6748fb7e23&amp;dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-15kv7fi-b3d957d749512036f9e4913151c80e53 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-14cqccu-af7a736db8a2028a535823a94f8ac7a8 av_one_half  avia-builder-el-4  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-13cth5a-78ce3d831f83cf0f12f657bbf5ad4e0a av_one_half  avia-builder-el-5  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The client needed to build a brand from scratch\u2014one that could communicate digital expertise, warmth, and reliability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> The challenge was clear: create an identity that inspires professional trust without sacrificing a friendly, approachable tone, and one that could resonate across different cultural markets. All of this had to be achieved with no prior data, no customers, and no existing positioning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We started with a fundamental question: how do you create a brand that feels like a true partner?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> The answer was to build an identity with a strong personality\u2014one that would connect emotionally from the very first interaction. This led us to create a <\/span><b>mascot<\/b><span style=\"font-weight: 400;\">, a visual symbol of support, dynamism, and empathy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspired by iconic characters like Mailchimp\u2019s Freddie, we developed <\/span><b>Welli the Whale<\/b><span style=\"font-weight: 400;\">, a friendly figure representing the spirit of modern, digital commerce.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-11fswpa-34581bfd7738db8493c1878168159d51 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_video  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9sntus-6175ab09f899be32f0d02a80daefc90c\">\n.avia-image-container.av-mb9sntus-6175ab09f899be32f0d02a80daefc90c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9sntus-6175ab09f899be32f0d02a80daefc90c av-styling- avia-align-center  avia-builder-el-8  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-705x397.png 705w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1511 avia-img-lazy-loading-not-1511 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08.png\" alt='' title='Welli_Web_Portafolio_08'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_08-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-video avia-video-16-9   av-lazyload-immediate  av-lazyload-video-embed  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/1088866844\/1a0a66d6a6' ><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"WELLI Logo Construction\" src=\"https:\/\/player.vimeo.com\/video\/1088866844?h=1a0a66d6a6&amp;dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-zawzn2-b582675a63dfc6fac47fb622e281c56c main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_video  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9soxl8-4a267412e863147e1c1558fbaa9bee28\">\n.avia-image-container.av-mb9soxl8-4a267412e863147e1c1558fbaa9bee28 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9soxl8-4a267412e863147e1c1558fbaa9bee28 av-styling- avia-align-center  avia-builder-el-11  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-705x397.png 705w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1510 avia-img-lazy-loading-not-1510 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01.png\" alt='' title='Welli_Web_Portafolio_01'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_01-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-y7o3fy-9d190a2f61fddeab3e9c33f146ef0e4d main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9sp8uo-1d2dfd78cb98cf5902a69897ffe8c6f8\">\n.avia-image-container.av-mb9sp8uo-1d2dfd78cb98cf5902a69897ffe8c6f8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9sp8uo-1d2dfd78cb98cf5902a69897ffe8c6f8 av-styling- avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-705x397.png 705w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1508 avia-img-lazy-loading-not-1508 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07.png\" alt='' title='Welli_Web_Portafolio_07'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_07-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-vxnmv2-f3f3171f1c641a38dce81610cf8be1c7 main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9ssaep-8f8df047577c25c140c0b71899535ce9\">\n.avia-image-container.av-mb9ssaep-8f8df047577c25c140c0b71899535ce9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9ssaep-8f8df047577c25c140c0b71899535ce9 av-styling- avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-705x397.png 705w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1506 avia-img-lazy-loading-not-1506 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10.png\" alt='' title='Welli_Web_Portafolio_10'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_10-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-unbgum-18ba18d915b2a4ddc006ec3c4d84cce1 main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  el_before_av_video  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-szowm6-ed561419105113d4481d8dac7480ab12 av_one_half  avia-builder-el-17  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-qz2nym-68647531849e249be2ff5d45e62e70a8 av_one_half  avia-builder-el-18  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">The visual identity was built from simple geometric shapes, forming an isotype that balances friendliness with visual clarity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> The whale isn\u2019t just a logo\u2014it\u2019s the brand\u2019s storyteller. Its approachable silhouette was created through manual sketching and modular design, blending functionality with warmth.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> We also crafted a custom wordmark that highlights the double \u201cL\u201d as a distinctive graphic gesture, adding originality without compromising legibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A bold blue leads the color palette, symbolizing trust, technology, and depth. It\u2019s complemented by energetic secondary colors that inject versatility and vibrancy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Welli<\/strong> was designed to live across multiple touchpoints: from digital platforms and printed materials to social media and branded environments. <\/span><span style=\"font-weight: 400;\">Each application reinforces the brand\u2019s personality\u2014coherent, accessible, and fresh.<\/span><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-video avia-video-16-9 avia-video-html5  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli-Mockup-Motion.mp4' ><video class='avia_video'    preload=\"auto\"  controls id='player_1502_1300708529_1377351402'><source src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli-Mockup-Motion.mp4\" type=\"video\/mp4\" \/><\/video><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-mt5xjy-fc30ebaa87341067b529a688489f85a7 main_color avia-section-default avia-no-border-styling  avia-builder-el-21  el_after_av_video  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-kyu11q-df3f976e1102da278192292e96fecacd av_one_full  avia-builder-el-22  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9ssxlc-749efd642616fe017432f4842e583196\">\n.avia-image-container.av-mb9ssxlc-749efd642616fe017432f4842e583196 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9ssxlc-749efd642616fe017432f4842e583196 av-styling- avia-align-center  avia-builder-el-23  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1507 avia-img-lazy-loading-not-1507 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_04.png\" alt='' title='Welli_Web_Portafolio_04'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_04.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_04-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_04-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_04-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_04-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_04-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_04-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-jhedi6-e287b99ee44f29edfc21859955319057 main_color avia-section-default avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-h2s0pa-bb60b1239b9bbb775c228f18aa56bdbd av_one_full  avia-builder-el-25  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9suneh-ae026ee08e55ae6d7f0197b052b37e1d\">\n.avia-image-container.av-mb9suneh-ae026ee08e55ae6d7f0197b052b37e1d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9suneh-ae026ee08e55ae6d7f0197b052b37e1d av-styling- avia-align-center  avia-builder-el-26  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1512 avia-img-lazy-loading-not-1512 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_05.png\" alt='' title='Welli_Web_Portafolio_05'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_05.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_05-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_05-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_05-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_05-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_05-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_05-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-g4pt6m-3de7c3d119a6f8f97416d062462991cd main_color avia-section-default avia-no-border-styling  avia-builder-el-27  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-ecvxf2-e3bec08cd50b26045aef82108e835a6a av_one_half  avia-builder-el-28  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-1atk66-34d4e98b087df46f49ae76a36d70b6ce av_one_half  avia-builder-el-29  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><b>Welli<\/b><span style=\"font-weight: 400;\"> became a solid brand with a cohesive visual and verbal narrative, capable of speaking to entrepreneurs from various industries and regions. <\/span><span style=\"font-weight: 400;\">It doesn\u2019t just look professional\u2014it <\/span><b>feels like a partner from day one<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section av-13ehz2-9df4b82dbd5d5e168a6a2fa2e4a39edf main_color avia-section-default avia-no-border-styling  avia-builder-el-31  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-9e7yhq-6f40fb667344cf523048b17203ab5226 av_one_full  avia-builder-el-32  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9svswk-d867cb51a3649d694b61d4c6c1b6cc60\">\n.avia-image-container.av-mb9svswk-d867cb51a3649d694b61d4c6c1b6cc60 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9svswk-d867cb51a3649d694b61d4c6c1b6cc60 av-styling- avia-align-center  avia-builder-el-33  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1503 avia-img-lazy-loading-not-1503 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_06.png\" alt='' title='Welli_Web_Portafolio_06'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_06.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_06-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_06-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_06-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_06-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_06-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_06-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11'  class='avia-section av-7wbsta-83e1e21c7d706faf5d63c07e50c4a1f4 main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-5mm21a-142e73b5bc7b381ae2facc67b0635c71 av_one_full  avia-builder-el-35  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9sw34k-a6efab0614a75a99a1e08e2e8ba9ddc3\">\n.avia-image-container.av-mb9sw34k-a6efab0614a75a99a1e08e2e8ba9ddc3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9sw34k-a6efab0614a75a99a1e08e2e8ba9ddc3 av-styling- avia-align-center  avia-builder-el-36  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1523 avia-img-lazy-loading-not-1523 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_09-1.png\" alt='' title='Welli_Web_Portafolio_09'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_09-1.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_09-1-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_09-1-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_09-1-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_09-1-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_09-1-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_09-1-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12'  class='avia-section av-4lstpa-477a794c60e13d804546f6a07c07d134 main_color avia-section-default avia-no-border-styling  avia-builder-el-37  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1502'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-btwy6-23a00987fa78165a406e38b56717ec0b av_one_full  avia-builder-el-38  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9swte9-059c11743fe624743ef5aecd08d073ca\">\n.avia-image-container.av-mb9swte9-059c11743fe624743ef5aecd08d073ca .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9swte9-059c11743fe624743ef5aecd08d073ca av-styling- avia-align-center  avia-builder-el-39  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1504 avia-img-lazy-loading-not-1504 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_03.png\" alt='' title='Welli_Web_Portafolio_03'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_03.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_03-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_03-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_03-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_03-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_03-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/05\/Welli_Web_Portafolio_03-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welli is a warm, strategic brand identity created to support modern entrepreneurs through a friendly visual universe, a custom mascot, and a voice that balances trust with personality.<\/p>\n","protected":false},"featured_media":1513,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[17,22,28],"class_list":["post-1502","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-branding","portfolio_entries-communication","portfolio_entries-services"],"_links":{"self":[{"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/portfolio\/1502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/comments?post=1502"}],"version-history":[{"count":5,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/portfolio\/1502\/revisions"}],"predecessor-version":[{"id":1531,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/portfolio\/1502\/revisions\/1531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/media\/1513"}],"wp:attachment":[{"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/media?parent=1502"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/tags?post=1502"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/scd.com.co\/en\/wp-json\/wp\/v2\/portfolio_entries?post=1502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}