{"id":1538,"date":"2025-09-04T16:47:39","date_gmt":"2025-09-04T16:47:39","guid":{"rendered":"https:\/\/scd.com.co\/en\/?post_type=portfolio&#038;p=1538"},"modified":"2025-09-04T17:31:29","modified_gmt":"2025-09-04T17:31:29","slug":"alcaguete","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/en\/work\/project\/alcaguete\/","title":{"rendered":"Alcag\u00fcete"},"content":{"rendered":"<div class='flex_column av-17c431u-7e99d38dced574c67119cfb74e07d26d av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-av_one_full-b659c1540266b0ffec15e6512be414c0 av_one_full  avia-builder-el-1  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-fedf46c9a5aa8cb37a028ef534e1a96a\">\n.avia-image-container.av-av_image-fedf46c9a5aa8cb37a028ef534e1a96a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-fedf46c9a5aa8cb37a028ef534e1a96a av-styling- avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1555 avia-img-lazy-loading-not-1555 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/09\/Logo-Alcaguete.gif\" alt='' title='Logo Alcagu\u0308ete'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/p>\n<div class='flex_column av-42hiv6-42f6e6683c19b66f263efaf08a3a5069 av_one_full  avia-builder-el-3  el_after_av_one_full  el_before_av_section  avia-builder-el-last  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2uv3de-b04e77587447dec91ddd7cc00795b46e\">\n.avia-image-container.av-2uv3de-b04e77587447dec91ddd7cc00795b46e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2uv3de-b04e77587447dec91ddd7cc00795b46e av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1543 avia-img-lazy-loading-not-1543 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/06.png\" alt='' title='06'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/06.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/06-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/06-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/06-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/06-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/06-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/06-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-16jsa36-77086a1944f2cdc311a3ad363ad2a693 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-13yuaua-deb48fd402970c060850be252bb34f77 av_one_half  avia-builder-el-6  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-12esjya-bc39fa43a52591ce48a535d3ff989d3f av_one_half  avia-builder-el-7  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Alcag\u00fcete is a Colombian food brand that reimagines traditional recipes into modern, healthy, and playful products. Its new visual identity celebrates this transformation with a vibrant, accessible design language rooted in local flavor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand had a powerful mission: transforming the world through food. But its identity wasn\u2019t reflecting that energy. The challenge was to build a brand and packaging system that would emotionally connect with modern consumers, stand out on shelves, and preserve Alcag\u00fcete\u2019s Colombian soul.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-11i1a8y-c1dd1894f96d4520ed1d03ac5731e3db main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md69zbxl-6cdd8934e8a0439029b9d21c7b045852\">\n.avia-image-container.av-md69zbxl-6cdd8934e8a0439029b9d21c7b045852 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-md69zbxl-6cdd8934e8a0439029b9d21c7b045852 av-styling- avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-705x397.png 705w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1539 avia-img-lazy-loading-not-1539 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01.png\" alt='' title='01'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/01-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-zco7wi-333d0128eac27f7f804a5e7f39df6b7d main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6a13e9-b170ee335f8151023ecb40377a58075a\">\n.avia-image-container.av-md6a13e9-b170ee335f8151023ecb40377a58075a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-md6a13e9-b170ee335f8151023ecb40377a58075a av-styling- avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-705x397.png 705w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1540 avia-img-lazy-loading-not-1540 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03.png\" alt='' title='03'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/03-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-yb0rlu-02f61ce897184dff9703eb58650db98e main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6a23rk-3fcc1211dd69fb7bfb695c3f4e03efe5\">\n.avia-image-container.av-md6a23rk-3fcc1211dd69fb7bfb695c3f4e03efe5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-md6a23rk-3fcc1211dd69fb7bfb695c3f4e03efe5 av-styling- avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-705x397.png 705w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1541 avia-img-lazy-loading-not-1541 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04.png\" alt='' title='04'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/04-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-wdy9pu-8cdbe64b4ad9dd0a0f5ecb69d7f7a8d4 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-uca3bm-90825a2db7b56001bdea5dceb36625da av_one_half  avia-builder-el-16  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-t0mcci-87dc5582c19e900c3cb07801413eca0b av_one_half  avia-builder-el-17  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3><b>The Strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We went back to the roots\u2014local culture, real ingredients, and the brand\u2019s joyful spirit.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Our goal was to create an identity that could speak to a new generation without losing its origin. Through a clear brand architecture, intentional messaging, and an approachable tone, we laid the foundation for a more coherent and emotionally resonant brand experience.<\/span><\/p>\n<h3><b>The Design<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Inspired by Colombian textiles, the new visual identity brings those patterns into a bold, contemporary graphic language.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> The packaging system bursts with color, movement, and visual texture\u2014capturing the brand\u2019s diversity and energy.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Custom typography, illustrated icons, and editorial-style layouts make every product approachable, eye-catching, and easy to understand.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-9noma-d3b9c3c019fde1e10f0f684d1c21cf88 main_color avia-section-default avia-no-border-styling  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-qckhbm-873c6c4c9c3f14aa6d3a0d4d4e109f48 av_one_full  avia-builder-el-20  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6a4f8p-774694d046552171acbd0ff5df4140fb\">\n.avia-image-container.av-md6a4f8p-774694d046552171acbd0ff5df4140fb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-md6a4f8p-774694d046552171acbd0ff5df4140fb av-styling- avia-align-center  avia-builder-el-21  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1542 avia-img-lazy-loading-not-1542 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/05.png\" alt='' title='05'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/05.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/05-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/05-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/05-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/05-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/05-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/05-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-nqhs0y-6250ebbb719a4679a1c22ff88fc4b6a8 main_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-lo25z6-7e11a53d52b9203b1628ef048f3fee24 av_one_full  avia-builder-el-23  el_before_av_one_full  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6a4w2t-cc599fa00c2ecdfc26ba61f37d6e643f\">\n.avia-image-container.av-md6a4w2t-cc599fa00c2ecdfc26ba61f37d6e643f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-md6a4w2t-cc599fa00c2ecdfc26ba61f37d6e643f av-styling- avia-align-center  avia-builder-el-24  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1559 avia-img-lazy-loading-not-1559 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/09\/alcahuete_portafolio-1.gif\" alt='' title='alcahuete_portafolio (1)'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-kf8nk2-df4afb400b683316bd15f034cfc7bece av_one_full  avia-builder-el-25  el_after_av_one_full  avia-builder-el-last  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6a576d-163d23007a0eb6446f5eb2366e9754b9\">\n.avia-image-container.av-md6a576d-163d23007a0eb6446f5eb2366e9754b9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-md6a576d-163d23007a0eb6446f5eb2366e9754b9 av-styling- avia-align-center  avia-builder-el-26  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1544 avia-img-lazy-loading-not-1544 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/07_b.png\" alt='' title='07_b'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/07_b.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/07_b-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/07_b-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/07_b-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/07_b-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/07_b-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/07_b-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-ihwq5u-593978cb334595c1a8e6c81c82c31668 main_color avia-section-default avia-no-border-styling  avia-builder-el-27  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-hdcgpu-742fb1316b584ad8c0d3992dc988fde3 av_one_half  avia-builder-el-28  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-5qv6a-731fc277fd0d51789654120405f92b99 av_one_half  avia-builder-el-29  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3><b>The Visual Universe<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">From shelf to home, the new design system adapts effortlessly across products and platforms.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Every detail\u2014color, form, copy\u2014was crafted to express transformation: from tradition to modernity, from ordinary to uplifting.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> This is a brand that doesn\u2019t just look good\u2014it feels alive.<\/span><\/p>\n<h3><b>The Result<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The new identity deepened the emotional connection with consumers and significantly boosted shelf visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just a few months after relaunch, Alcag\u00fcete achieved a 40% increase in sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, the brand clearly reflects its purpose, energy, and unique flavor.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-dyhgbm-bd6690f4e873831f1df2b0a20d54a886 main_color avia-section-default avia-no-border-styling  avia-builder-el-31  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-16zqs2-f4255dbc3fe9d288795c912a46915e46 av_one_full  avia-builder-el-32  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6a8er6-0df7b663a3ed212190dc91fe6aa7050a\">\n.avia-image-container.av-md6a8er6-0df7b663a3ed212190dc91fe6aa7050a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-md6a8er6-0df7b663a3ed212190dc91fe6aa7050a av-styling- avia-align-center  avia-builder-el-33  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1546 avia-img-lazy-loading-not-1546 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/08.png\" alt='' title='08'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/08.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/08-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/08-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/08-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/08-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/08-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/08-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section av-bcnr3m-da45efed48425ca93d2de39168a4919a main_color avia-section-default avia-no-border-styling  avia-builder-el-34  el_after_av_section  el_before_av_video  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-8plgxu-9f5e62ff629db94ef6547bdff4d66a38 av_one_full  avia-builder-el-35  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6a9a4l-7c6df8224471d9cb520ecf4af3f03172\">\n.avia-image-container.av-md6a9a4l-7c6df8224471d9cb520ecf4af3f03172 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  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preload=\"auto\"  controls id='player_1538_370892903_970412335'><source src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/Alcaguete-Antes-Despues.mp4\" type=\"video\/mp4\" \/><\/video><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11'  class='avia-section av-6y35ua-05e64de37d9bed712135e7c2cae49ccb main_color avia-section-default avia-no-border-styling  avia-builder-el-38  el_after_av_video  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-5iz3k2-4deb07db85456f626104dd958e6b3d0d av_one_full  avia-builder-el-39  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/10-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/10-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/10-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/10-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/10-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_12'  class='avia-section av-4wjp76-655b1deb20c44d5a6b9cdbf992658f0b main_color avia-section-default avia-no-border-styling  avia-builder-el-41  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1538'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-2hic9u-a365649992271a69f77a2c1b12cdf800 av_one_full  avia-builder-el-42  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-md6afeff-326f1c2d47f9f35a4d17c7a7be3d697c\">\n.avia-image-container.av-md6afeff-326f1c2d47f9f35a4d17c7a7be3d697c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-md6afeff-326f1c2d47f9f35a4d17c7a7be3d697c av-styling- avia-align-center  avia-builder-el-43  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1549 avia-img-lazy-loading-not-1549 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/11.png\" alt='' title='11'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/11.png 1920w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/11-300x169.png 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/11-1030x579.png 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/11-768x432.png 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/11-1536x864.png 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/11-1500x844.png 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2025\/07\/11-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Alcag\u00fcete is a Colombian food brand that reimagines traditional recipes into modern, healthy, and playful 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