{"id":551,"date":"2022-07-03T14:55:47","date_gmt":"2022-07-03T14:55:47","guid":{"rendered":"https:\/\/scd.jvallejo.co\/en\/?post_type=portfolio&#038;p=551"},"modified":"2022-12-09T03:31:09","modified_gmt":"2022-12-09T03:31:09","slug":"kythos","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/en\/work\/project\/kythos\/","title":{"rendered":"Kythos"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-2qwet3-0972e29cdbab102e31b73a5d7b2d9bf1 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-551'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l55fmvc4-4a5c17f8c72a9b978b87e3ccd7ed60b1\">\n.avia-image-container.av-l55fmvc4-4a5c17f8c72a9b978b87e3ccd7ed60b1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l55fmvc4-4a5c17f8c72a9b978b87e3ccd7ed60b1 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-553 avia-img-lazy-loading-not-553 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-02-2990x1709.jpg\" alt='' title=''  height=\"1709\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-02-2990x1709.jpg 2990w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-02-300x172.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-02-1030x589.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-02-768x439.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-02-1536x878.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-02-2048x1171.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-02-1500x858.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-02-705x403.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2kdjk7-3b1ada9c02b6eea775edf3d1e97338fa main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-551'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-2fvtsv-926d59f3d90cc1574aebb37499b2a05d av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-2arqhj-686d26de13dea18dc0c6e9b88f135413 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;This brand's redesign was one of our biggest challenges, due to its origins: a self-made brand created by one of Colombia's biggest hard discount chain stores and distributors, D1. The brand, however, did not communicate quality, and was easy to visually ignore on the shelves. The objective was to redesign the Kythos visual elements and give it a premium look&amp;feel, that would pop out in the shelves and catch new customers, without losing the regulars. The result speaks for itself. We were able to create a consolidated strong brand, one that doesn't look like a value brand, but rather generates trust in its audience. Fun fact: product sales doubled within the year.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:963,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:3,&quot;3&quot;:2},&quot;9&quot;:0,&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">This brand&#8217;s redesign was one of our biggest challenges, due to its origins: a self-made brand created by one of Colombia&#8217;s biggest hard discount chain stores and distributors, D1. The brand, however, did not communicate quality, and was easy to visually ignore on the shelves. The objective was to redesign the Kythos visual elements and give it a premium look&amp;feel, that\u00a0<\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1yurl3-03149c912ec3dfd03f5d391955b1aa62 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-551'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-1qsx67-e0c5fc53edd8b6219c4137442858d90f av_one_full  avia-builder-el-7  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5i5wv-52ddfede816078b0b0718235470b8176\">\n.avia-image-container.av-5i5wv-52ddfede816078b0b0718235470b8176 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5i5wv-52ddfede816078b0b0718235470b8176 av-styling- avia-align-center  avia-builder-el-8  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-552 avia-img-lazy-loading-not-552 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-01-2990x1709.jpg\" alt='' title=''  height=\"1709\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-01-2990x1709.jpg 2990w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-01-300x172.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-01-1030x589.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-01-768x439.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-01-1536x878.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-01-2048x1171.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-01-1500x858.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-01-705x403.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-5cm2f-461a1aa373a07ce6e3fcc5d03c6bd266 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-551'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-18uxrr-9f7c2a211613baa9a2e555a4bb308918 av_one_half  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-1388pb-60f3756fe63dac26dfb2b14ccd9163e4 av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;This brand's redesign was one of our biggest challenges, due to its origins: a self-made brand created by one of Colombia's biggest hard discount chain stores and distributors, D1. The brand, however, did not communicate quality, and was easy to visually ignore on the shelves. The objective was to redesign the Kythos visual elements and give it a premium look&amp;feel, that would pop out in the shelves and catch new customers, without losing the regulars. The result speaks for itself. We were able to create a consolidated strong brand, one that doesn't look like a value brand, but rather generates trust in its audience. Fun fact: product sales doubled within the year.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:963,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:3,&quot;3&quot;:2},&quot;9&quot;:0,&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0}\">would pop out in the shelves and catch new customers, without losing the regulars. The result speaks for itself. We were able to create a consolidated strong brand, one that doesn&#8217;t look like a value brand, but rather generates trust in its audience. Fun fact: product sales doubled within the year.<\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-swcl3-a96d8ded168ba54e10f4cf55846ce135 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-551'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-l2bt3-cf87c7e7de011393e7a4241993252db6 av_one_full  avia-builder-el-14  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l55fo0ga-534374a1f052b07cd724aacd5a86215b\">\n.avia-image-container.av-l55fo0ga-534374a1f052b07cd724aacd5a86215b 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https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-04-768x222.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-04-1536x444.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-04-2048x593.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-04-1500x434.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_KYTHOS_WEB-04-705x204.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-f500v-03e7279434f8766d1ed9b1ef6a9fe455 main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div 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