{"id":643,"date":"2022-07-04T00:54:24","date_gmt":"2022-07-04T00:54:24","guid":{"rendered":"https:\/\/scd.jvallejo.co\/en\/?post_type=portfolio&#038;p=643"},"modified":"2022-12-09T03:28:59","modified_gmt":"2022-12-09T03:28:59","slug":"salento","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/en\/work\/project\/salento\/","title":{"rendered":"Salento Organics"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-3ex6tn-f952cc9cbb278b4bd354c6c2fe2dc350 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-2gx93f-24a0eb694d900b5382363f989ceaa5f5 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div '   ><div  class='avia-video avia-video-16-9   av-lazyload-immediate  av-lazyload-video-embed  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/722371600' ><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Salento\" src=\"https:\/\/player.vimeo.com\/video\/722371600?h=adc86cabe8&amp;dnt=1&amp;app_id=122963&autoplay=1&loop=0&controls=1&muted=1\" width=\"1500\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-37ucfv-6e155642eee430407f478abdc7a046f4 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-31nsv7-02f8b145d2685964f38b9590f3183062 av_one_half  avia-builder-el-4  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-2vvokz-36362cdc7691d6a566caa1bfafe7e796 av_one_half  avia-builder-el-5  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p class=\"data-import-preserve\"><i>Salento Organics Salento is a one-of-a-kind town, located in Quind\u00edo, Colombia, a region famous for its vast valleys, rare bird species, and high quality coffee. Those lucky enough to experience the town for themselves, would immediately notice the houses, a multi chromatic feast to the eye, shining brightly in the Andean sun.<\/i><\/p>\n<p class=\"data-import-preserve\"><i>Although there\u2019s not much to do in town, it sure doesn\u2019t seem like there needs to be; a peaceful stroll through the colored streets is enough to feel at peace. Exit town, head eastward, and you\u2019ll find yourself in Cocora Valley, home of enormous palm trees popping up from the ground, as far as the eye can see. These places are truly a natural wonder and two must-visits for the Colombian experience. They\u2019re also the starting point for the Salento Organics brand, makers of Fair Trade, healthy fruit based snacks.<\/i><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-92xsb-ccce32884069a3fe7999ab35200440b7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-wfavf-d0f2916026595cc945dd4dc787fb8590 av_one_full  avia-builder-el-8  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-shtib-bc31f202b1dbe03146d61b41ab2bdb78\">\n.avia-image-container.av-shtib-bc31f202b1dbe03146d61b41ab2bdb78 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-shtib-bc31f202b1dbe03146d61b41ab2bdb78 av-styling- avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-644 avia-img-lazy-loading-not-644 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-01-2990x1974.jpg\" alt='' title=''  height=\"1974\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-01-2990x1974.jpg 2990w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-01-300x198.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-01-1030x680.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-01-768x507.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-01-1536x1014.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-01-2048x1352.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-01-1500x991.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-01-705x466.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-lsi0b-68186d776e38bf0a3b580c3a21ff404a main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-h95lv-0041050b8bfc93acf0594e6842de68fd av_one_full  avia-builder-el-11  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b886z-2eb6fbe72fc84ea7d0767e6ef5e15022\">\n.avia-image-container.av-b886z-2eb6fbe72fc84ea7d0767e6ef5e15022 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-b886z-2eb6fbe72fc84ea7d0767e6ef5e15022 av-styling- avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-649 avia-img-lazy-loading-not-649 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-06-2990x1981.jpg\" alt='' title=''  height=\"1981\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-06-2990x1981.jpg 2990w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-06-300x199.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-06-1030x682.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-06-768x509.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-06-1536x1018.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-06-2048x1357.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-06-1500x994.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-06-705x467.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-28j30b-fbc4f382dac3e7c96362b7563e763f7f main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-231qub-c341fec9ccd417a7d99c370e01f869a3 av_one_half  avia-builder-el-14  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-1w0twj-4612f62da515b95b0851a484298f6c23 av_one_half  avia-builder-el-15  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p class=\"data-import-preserve\"><i>The owners of Salento Organics (SO from now on) got to us in search of a voice and a face. Initially, the brand was a rather simple one, with a logo and a purely functional label to its name (the logo, product name, barcode and nutritional info piled on a sticker). They told us about their origins, their love for natural ingredients and processes, their mission to help local farmers have dignified lives and jobs; and we couldn\u2019t help feeling especially responsible for this project\u2019s success. It\u2019s always nice to start a new project, it\u2019s especially nice when the project we work on has a real, positive effect on people who don\u2019t have as much as we do.<\/i><\/p>\n<p class=\"data-import-preserve\"><i>We started by examining what SO already had: an institutional-looking logo on a sticker. On one side, the logo felt way too serious for a brand that wanted to talk about natural ingredients and fair trade products from exotic lands. It was also full of elements, making it noisy and convoluted, without any reduction power. On the other hand, the packaging was practically non-existent: logo and legal texts were piled on an adhesive label placed on the doypack.<\/i><\/p>\n<p class=\"data-import-preserve\"><i>The brand was in dire need of intervention. In honor of the town where it all began, we wanted to be explosive with SO\u2019s colors, and a glance at the competition confirmed us that a colorful brand was the way to go. Also, the numerous amount of fruits used to make the chocolate clusters and bites were a clear invitation to use vivid and exotic color combinations. It would make both the brand, packaging, and other graphic pieces talk about both the product category and place of origin at the same time.<\/i><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-1l2ior-c2dd294c8453f5a7824a5e70c58760a5 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-1dgq7f-bc33f7c73ea936e788dc77a67a2a9e44 av_one_half  avia-builder-el-18  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5611c9y-edd00294403bee0b372e24f43338d550\">\n.avia-image-container.av-l5611c9y-edd00294403bee0b372e24f43338d550 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l5611c9y-edd00294403bee0b372e24f43338d550 av-styling- avia-align-center  avia-builder-el-21  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-651 avia-img-lazy-loading-not-651 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-08-720x452.jpg\" alt='' title=''  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-12bu3v-da3c7c1f3deaefdc70af21dec1bfecf1 av_one_half  avia-builder-el-22  el_after_av_one_half  el_before_av_one_half  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5611rk9-16db16b45cfc7ddccdf73129d323de06\">\n.avia-image-container.av-l5611rk9-16db16b45cfc7ddccdf73129d323de06 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l5611rk9-16db16b45cfc7ddccdf73129d323de06 av-styling- avia-align-center  avia-builder-el-23  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-647 avia-img-lazy-loading-not-647 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-04-720x452.jpg\" alt='' title=''  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-z4xj7-a6e86db2eeb640b4b6fa909da521ed90 av_one_half  avia-builder-el-24  el_after_av_one_half  avia-builder-el-last  flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5612a0k-d7ebafe866d4f5f24c63a4ffaff334e1\">\n.avia-image-container.av-l5612a0k-d7ebafe866d4f5f24c63a4ffaff334e1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l5612a0k-d7ebafe866d4f5f24c63a4ffaff334e1 av-styling- avia-align-center  avia-builder-el-25  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-650 avia-img-lazy-loading-not-650 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-07-720x452.jpg\" alt='' title=''  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-outgj-2071d8d40033454a552fd9ddd3d60836 main_color avia-section-default avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-jpsyr-99bfd9076d2d1979010cea6a940d3a09 av_one_full  avia-builder-el-27  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l56130e0-5e64a2ca77819d00b184bec0afaa1927\">\n.avia-image-container.av-l56130e0-5e64a2ca77819d00b184bec0afaa1927 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1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-03-768x509.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-03-1536x1018.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-03-2048x1357.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-03-1500x994.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-03-705x467.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-hbqyz-ad194711759b033bf20df9c2a34f7b58 main_color avia-section-default avia-no-border-styling  avia-builder-el-29  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div 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