{"id":656,"date":"2022-07-04T00:58:53","date_gmt":"2022-07-04T00:58:53","guid":{"rendered":"https:\/\/scd.jvallejo.co\/en\/?post_type=portfolio&#038;p=656"},"modified":"2023-04-11T23:14:03","modified_gmt":"2023-04-11T23:14:03","slug":"tequila-la-raza","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/en\/work\/project\/tequila-la-raza\/","title":{"rendered":"Tequila la Raza"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-9uya8-2a349c8c9511acb3f60fa8ccb59faba0 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-656'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5618edn-cbf5a2f842dda06282e1feabb3e9d5b4\">\n.avia-image-container.av-l5618edn-cbf5a2f842dda06282e1feabb3e9d5b4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l5618edn-cbf5a2f842dda06282e1feabb3e9d5b4 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-657 avia-img-lazy-loading-not-657 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-01-2990x1974.jpg\" alt='' title=''  height=\"1974\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-01-2990x1974.jpg 2990w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-01-300x198.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-01-1030x680.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-01-768x507.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-01-1536x1014.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-01-2048x1352.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-01-1500x990.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-01-705x465.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2lvh00-9d032944999b2bc63f1e6d54305d1ba9 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-656'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-2fdpvk-6c83fd2061ef5c4bce57ae905bbfe8a4 av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-2a13go-cc19af34266317e4f466475d971e28d6 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>La Raza is a new tequila brand, ready to take over the value segment of the market with a premium quality liqueur. After developing an ample strategy to identify how this product should be presented and to what kind of consumers, we delved deep into the packaging and brand design.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1w2o9s-96f970b395c7c132ff7665190d873353 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-656'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-1ojh5k-c067040ae73d3a3c86c4aae06a9121ba av_one_full  avia-builder-el-7  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5618wyu-ba1e4b648190a2625441198c7baf6f9e\">\n.avia-image-container.av-l5618wyu-ba1e4b648190a2625441198c7baf6f9e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l5618wyu-ba1e4b648190a2625441198c7baf6f9e av-styling- avia-align-center  avia-builder-el-8  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-659 avia-img-lazy-loading-not-659 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-03-2990x4007.jpg\" alt='' title=''  height=\"4007\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-03-2990x4007.jpg 2990w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-03-224x300.jpg 224w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-03-769x1030.jpg 769w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-03-768x1029.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-03-1146x1536.jpg 1146w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-03-1528x2048.jpg 1528w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-03-1119x1500.jpg 1119w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-03-526x705.jpg 526w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-19nsfk-097b6b8dd9f4671558340313c4f91bf7 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-656'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-12c78g-fe4eb48049dd6d3c358a2f6824df03b5 av_one_half  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-uz9fc-86ac463392509e127d01f89bbb07e009 av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>La raza reflects an elegant combination of the modern label design with the true mexican roots, by honoring the mesmerizing fields of agave and the beautiful Mexican culture.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-m0qbc-6ec78377cdc3a5c24cf3a8f9dd0709ee main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-656'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-fjta8-6c6a8952831701bf995d88559587915a av_one_half  avia-builder-el-14  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5619lr8-9bce0a5ab1649cb6f439ffd3db7dfd98\">\n.avia-image-container.av-l5619lr8-9bce0a5ab1649cb6f439ffd3db7dfd98 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id=\"style-css-av-l5619w6e-df18885e5770117227568b43db2c1006\">\n.avia-image-container.av-l5619w6e-df18885e5770117227568b43db2c1006 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l5619w6e-df18885e5770117227568b43db2c1006 av-styling- avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-661 avia-img-lazy-loading-not-661 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-05-720x452.jpg\" alt='' title=''  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-1ikwm8-fbf730d299581dd3e0d61bb3edb587a4 main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-656'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-1gdnzs-6cf8ff1ab07bd0434335966338a00d6d av_one_full  avia-builder-el-19  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l56199g1-33f51d08007338cd5e1ed36bbc45837e\">\n.avia-image-container.av-l56199g1-33f51d08007338cd5e1ed36bbc45837e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l56199g1-33f51d08007338cd5e1ed36bbc45837e av-styling- avia-align-center  avia-builder-el-20  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-658 avia-img-lazy-loading-not-658 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-02-2990x4007.jpg\" alt='' title=''  height=\"4007\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-02-2990x4007.jpg 2990w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-02-224x300.jpg 224w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-02-769x1030.jpg 769w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-02-768x1029.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/TEQUILA-LA-RAZA-02-1146x1536.jpg 1146w, 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