{"id":665,"date":"2022-07-04T01:07:52","date_gmt":"2022-07-04T01:07:52","guid":{"rendered":"https:\/\/scd.jvallejo.co\/en\/?post_type=portfolio&#038;p=665"},"modified":"2022-12-09T03:28:24","modified_gmt":"2022-12-09T03:28:24","slug":"v-gurt","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/en\/work\/project\/v-gurt\/","title":{"rendered":"v-gurt"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-8achd-9559f6bfec5b8f191f45111f1bad86b9 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-665'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l561g403-836a7186a8692005386cb88926164c36\">\n.avia-image-container.av-l561g403-836a7186a8692005386cb88926164c36 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l561g403-836a7186a8692005386cb88926164c36 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-668 avia-img-lazy-loading-not-668 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-03-2990x1974.jpg\" alt='' title=''  height=\"1974\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-03-2990x1974.jpg 2990w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-03-300x198.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-03-1030x680.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-03-768x507.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-03-1536x1014.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-03-2048x1352.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-03-1500x990.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-03-705x465.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-23kb2h-f232b715179fd72e01e1764822178add main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-665'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-1u9jdd-3972d150b0fc386cd536672eaee142eb av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-1t8kcp-2b1323190d35e1c575d09079b70b2c05 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Melatta is a company created to develop cheerful and colorful products. Her owner is a Chef that always dreamt to develop her signature products. New flavors with textures and colors. Products she imagined with healthy components and delicious flavors. Natural, rich and indulgent products. The brand&#8217;s motto is &#8220;spread the difference&#8221; and with this they have taken their products to another level. It is an honest and inclusive brand. Cheerful and empathetic. At the beginning, the products were marketed in Colombia but soon they began production in the United States. A big challenge because of its a highly competitive market not only in products but also in branding and design. Their first launch in this market was their line of Jams. This with product they understood the market and found a opportunity in the Vegan world. So they develop their Vegan Yogurt line, V-gurt. Yogurts with different mixes. They wanted to differentiate themselves from traditional brands with strong designs that convey something of Colombia. Let her free, transformative, joyful and inclusive spirit be felt. As a reference we use the colors of Colombian nature and urban graffiti art. We wanted to make a strong and cheerful design. That will attract the attention of consumers.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-1f3b0p-276f5445ff0fbbb1ffa89291c203ef92 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-665'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-1avzhl-c446fecbf63401d954a5eecbf2c5acdc av_one_full  avia-builder-el-7  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l561i4vm-9e5504c116690fc7079eec1d752b422b\">\n.avia-image-container.av-l561i4vm-9e5504c116690fc7079eec1d752b422b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l561i4vm-9e5504c116690fc7079eec1d752b422b av-styling- avia-align-center  avia-builder-el-8  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-667 avia-img-lazy-loading-not-667 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-02-2990x1974.jpg\" alt='' title=''  height=\"1974\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-02-2990x1974.jpg 2990w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-02-300x198.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-02-1030x680.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-02-768x507.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-02-1536x1014.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-02-2048x1352.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-02-1500x991.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-02-705x466.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-10jphd-f0d3aade8038ebe76a23005a4bf3156d main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-665'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-zj3kx-563b0e39f7d156b70c113f1efc9541f0 av_one_half  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-onupd-5b02472c68f9111b850a73e521b5742d av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>The target audience is young people who are looking for new products that offer them something special. In this case, a vegan product that feels far from the big food industries. We developed three flavors: Mixed Berries Flavor in which the purple background color was used and paper cut figures were used for graphic elements. With strong colors. This is accompanied by the traditional crocodile found in the si\u00e9nagas of Colombia. Unsweetened Flavor with blue background color, with the use of colorful birds and Mango Flavor with flamingos. The line complements the traditional line of jam products and gives a modern and unique touch to this new development.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-d11jl-61464e0a77111b59e7394be7b5fa71c6 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-665'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-15x01-68d786a0b653b094844b2e732784efc4 av_one_full  avia-builder-el-14  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l561kitz-9cb0bb9eb33fa9ba617e21658cd7e641\">\n.avia-image-container.av-l561kitz-9cb0bb9eb33fa9ba617e21658cd7e641 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l561kitz-9cb0bb9eb33fa9ba617e21658cd7e641 av-styling- avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-666 avia-img-lazy-loading-not-666 avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-01-2990x1974.jpg\" alt='' title=''  height=\"1974\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-01-2990x1974.jpg 2990w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-01-300x198.jpg 300w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-01-1030x680.jpg 1030w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-01-768x507.jpg 768w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-01-1536x1014.jpg 1536w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-01-2048x1352.jpg 2048w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-01-1500x991.jpg 1500w, https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_VGOURT_WEB-01-705x466.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Products she imagined with healthy components and delicious flavors. 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