{"id":1163,"date":"2022-09-27T22:31:11","date_gmt":"2022-09-27T22:31:11","guid":{"rendered":"https:\/\/scd.com.co\/en\/?post_type=portfolio&#038;p=1163"},"modified":"2022-12-09T00:54:54","modified_gmt":"2022-12-09T00:54:54","slug":"budweiser","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/es\/work\/project\/budweiser\/","title":{"rendered":"Budweiser"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-r4t9yz-915d968ea5919843ff49ac6e0f10a2f2 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1163'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-p2yvt7-8dac091fa5f3ad0eff187115ca8cfb23 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8kr3ehf-02073160cf994a5a63105e1d0e05bb4d\">\n.avia-image-container.av-l8kr3ehf-02073160cf994a5a63105e1d0e05bb4d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8kr3ehf-02073160cf994a5a63105e1d0e05bb4d av-styling- avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/09\/220818_scd_PortafolioWeb_Budweiser-03_91-scaled.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-ol8t4r-2f0e7c9cca6b3977f848d336b0f4b7bc main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1163'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-m0kwjf-61b05b54823d1a4dbb5dd5486e8a32d1 av_one_half  avia-builder-el-4  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-k4q4q3-343f0c976872012112783ec3ebe04298 av_one_half  avia-builder-el-5  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Para Budwiser nos vimos enfrentados al reto de crear assets acorde a las tendencias actuales, alineados con la marca y sus valores, que sirvieran para crear productos de diferentes categor\u00edas y fueran comerciales.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-ixhuhn-5ad5323bbb1c7f7eed7d4b83151661bd main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1163'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-hvjgob-d292ae85b5a034e71aa2add9531ab145 av_one_half  avia-builder-el-8  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8kr2k3s-55ed3bf4ec37525dfd753a9af64f2a5e\">\n.avia-image-container.av-l8kr2k3s-55ed3bf4ec37525dfd753a9af64f2a5e .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8kr2k3s-55ed3bf4ec37525dfd753a9af64f2a5e av-styling- avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/09\/220818_scd_PortafolioWeb_Budweiser-05-scaled.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-gdqb0r-d5ebb64e7f4adf29c0217cf1406c9bb9 av_one_half  avia-builder-el-10  el_after_av_one_half  el_before_av_one_full  flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8kr4wyr-d5f19b77f63af232f2c805ad69ff716f\">\n.avia-image-container.av-l8kr4wyr-d5f19b77f63af232f2c805ad69ff716f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8kr4wyr-d5f19b77f63af232f2c805ad69ff716f av-styling- avia-align-center  avia-builder-el-11  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/09\/220818_scd_PortafolioWeb_Budweiser-04-scaled.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-e7dg3f-b1ea5f728cf873b1f7e8e313e339a495 av_one_full  avia-builder-el-12  el_after_av_one_half  avia-builder-el-last  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8kramg7-74cb3388b9525ce8ba0fd2fc07cd5463\">\n.avia-image-container.av-l8kramg7-74cb3388b9525ce8ba0fd2fc07cd5463 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8kramg7-74cb3388b9525ce8ba0fd2fc07cd5463 av-styling- avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/09\/Untitled-1-01-scaled.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-brnnjf-3e2f73aede063afcd138f981db844268 main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1163'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-aj77sr-f97e118e33c444fb53c2b62ccca2103b av_one_half  avia-builder-el-15  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-9pj6q3-2929a28b8cce32b58e0f45ba6a7e9404 av_one_half  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Para Budwiser nos vimos enfrentados al reto de crear assets acorde a las tendencias actuales, alineados con la marca y sus valores, que sirvieran para crear productos de diferentes categor\u00edas y fueran comerciales. Iniciamos con la b\u00fasqueda de tendencias que posteriormente conectamos con estilos y recursos gr\u00e1ficos que nos sirvieron para estructurar el proyecto. Definimos los conceptos bajo los cuales \u00edbamos a trabajar: Music Vibes y Lifestyle Statements.<\/p>\n<p>Para cada uno de estos conceptos, desarrollamos diferentes assets y planteamos esta nueva interpretaci\u00f3n de Budweiser en art\u00edculos de merchandising, ropa y accesorios. El resultado fue una nueva gu\u00eda de estilo con assets completamente nuevos que se sienten parte del universo Budweiser y unos productos que logran promocionar la marca a trav\u00e9s de un sistema consistente y convincente que conecta la marca con los consumidores.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-84k04r-ff6c91259245957d16063597040748fc main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1163'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-kvhd7-83c12362bca9bd55481bde8572dd5a9f av_one_full  avia-builder-el-19  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-4t2qgb-01a5d93477fdcf4be17a4cdbefe7e555 av_one_half  avia-builder-el-20  el_after_av_one_full  el_before_av_one_half  first flex_column_div column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8krlmv5-49f5baebe7dcc28f7d481dd1cd34aaa3\">\n.avia-image-container.av-l8krlmv5-49f5baebe7dcc28f7d481dd1cd34aaa3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8krlmv5-49f5baebe7dcc28f7d481dd1cd34aaa3 av-styling- avia-align-center  avia-builder-el-21  el_before_av_image  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/09\/220818_scd_PortafolioWeb_Budweiser-07-scaled.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8krsguq-e0b754ea9607f20f68d2787ba7d7d74c\">\n.avia-image-container.av-l8krsguq-e0b754ea9607f20f68d2787ba7d7d74c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8krsguq-e0b754ea9607f20f68d2787ba7d7d74c av-styling- avia-align-center  avia-builder-el-22  el_after_av_image  avia-builder-el-last  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/09\/220818_scd_PortafolioWeb_Budweiser-11_01-scaled.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><div class='flex_column av-32vd63-7169ecb220fd9951e84d1dc12efef6de av_one_half  avia-builder-el-23  el_after_av_one_half  avia-builder-el-last  flex_column_div column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8krnt6c-f2673386f67b91f8da9eba1998cc9527\">\n.avia-image-container.av-l8krnt6c-f2673386f67b91f8da9eba1998cc9527 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8krnt6c-f2673386f67b91f8da9eba1998cc9527 av-styling- avia-align-center  avia-builder-el-24  el_before_av_image  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/09\/220818_scd_PortafolioWeb_Budweiser-03_02-scaled.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8krte7h-eb5bd0885e055c88286934d3805cf892\">\n.avia-image-container.av-l8krte7h-eb5bd0885e055c88286934d3805cf892 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8krte7h-eb5bd0885e055c88286934d3805cf892 av-styling- avia-align-center  avia-builder-el-25  el_after_av_image  avia-builder-el-last  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/09\/220818_scd_PortafolioWeb_Budweiser-10-1-scaled.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para cada uno de estos conceptos, desarrollamos diferentes assets y planteamos esta nueva interpretaci\u00f3n de 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