{"id":1349,"date":"2022-10-06T20:00:19","date_gmt":"2022-10-06T20:00:19","guid":{"rendered":"https:\/\/scd.com.co\/es\/?post_type=portfolio&#038;p=1349"},"modified":"2022-12-09T00:57:26","modified_gmt":"2022-12-09T00:57:26","slug":"bbc-style-guide","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/es\/work\/project\/bbc-style-guide\/","title":{"rendered":"BBC &#8211; Style Guide"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-404urf-24d4014c374b0565c05a92ee05cc9e39 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1349'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pai9rz-ba75ebefb38d46fa08032043a34fb23b\">\n.avia-image-container.av-l8pai9rz-ba75ebefb38d46fa08032043a34fb23b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pai9rz-ba75ebefb38d46fa08032043a34fb23b av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1352 avia-img-lazy-loading-not-1352 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-2990x1495.jpg\" alt='' title=''  height=\"1495\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-2990x1495.jpg 2990w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-300x150.jpg 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-1030x515.jpg 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-768x384.jpg 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-1536x768.jpg 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-2048x1024.jpg 2048w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-1500x750.jpg 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-03-705x353.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-132wdyz-2e5096a63bc47166df02bc38b987f4b3 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1349'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-11tgl2z-22d16279e9040f12a1e46aa795b71acd av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-zcofcr-008de98cb898a91b1ef8c2e2432bf129 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>El reto con las licencias b\u00e1sicamente consiste en llevar una marca a productos de consumo diferentes a los que normalmente vende, creando nuevos puntos de contacto con los consumidores.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-xndmwr-a49dc83fd8d5801af7d6d0def2bcec0d main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1349'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-w4rjl7-cf4b56b06aee4cdb4853cc5c5b93efaa av_one_half  avia-builder-el-7  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pat8ld-4b8121d9c3f86411f7064af33d559dac\">\n.avia-image-container.av-l8pat8ld-4b8121d9c3f86411f7064af33d559dac .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pat8ld-4b8121d9c3f86411f7064af33d559dac av-styling- avia-align-center  avia-builder-el-8  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1353 avia-img-lazy-loading-not-1353 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.25.46-p.-m.-720x452.png\" alt='' title=''  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-vdij8b-76f0615971b9ee9e700dbc5a9e2a11a7 av_one_half  avia-builder-el-9  el_after_av_one_half  avia-builder-el-last 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div --><\/div><\/div><div id='av_section_4'  class='avia-section av-tgp1ez-988257175200ae89dd358660cd0e6693 main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1349'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-qpu84r-5809a94fe03fef56a8df018e5ee4176b av_one_full  avia-builder-el-12  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pb08bk-b6d2c9c2d915bb4bdcd5a422ca94d18c\">\n.avia-image-container.av-l8pb08bk-b6d2c9c2d915bb4bdcd5a422ca94d18c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pb08bk-b6d2c9c2d915bb4bdcd5a422ca94d18c av-styling- avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1355 avia-img-lazy-loading-not-1355 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m..png\" alt='' title=''  height=\"1628\" width=\"2494\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m..png 2494w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-300x196.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-1030x672.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-768x501.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-1536x1003.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-2048x1337.png 2048w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-1500x979.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/Captura-de-Pantalla-2022-09-30-a-las-9.35.10-p.-m.-705x460.png 705w\" sizes=\"(max-width: 2494px) 100vw, 2494px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-ptbj2j-9438b22fc89b4dc8fa4afd8386a96cf9 main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1349'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-nfzonf-48bc3ddab740156288b4f3aa44dc6dd9 av_one_half  avia-builder-el-15  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-mrb1wr-de6be9093b092092da1ab005efe62064 av_one_half  avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Para este proyecto con BBC, iniciamos conociendo a profundidad la marca, la diversidad en sus ingredientes, ocasiones de consumo y Colombia como lugar de origen. Adicional a esto, investigamos tendencias gr\u00e1ficas y del consumidor, estilos art\u00edsticos y nuevos materiales, que nos ayudaron a determinar los caminos gr\u00e1ficos y los productos a proponer, elegimos los conceptos: Manifiesto BBC y El Ingrediente es la Grandeza.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-kcdc5n-754ee255dcb7ec563910dd2562e85bb2 main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  el_before_av_image  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1349'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-idkwbv-e97b1d39d8f63daad2c5d2de88ef45a3 av_one_half  avia-builder-el-19  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pb1e92-9f87e5ffc92f9062cdb3155e908006a1\">\n.avia-image-container.av-l8pb1e92-9f87e5ffc92f9062cdb3155e908006a1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pb1e92-9f87e5ffc92f9062cdb3155e908006a1 av-styling- avia-align-center  avia-builder-el-20  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1356 avia-img-lazy-loading-not-1356 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-06-720x452.jpg\" alt='' title=''  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-1r21ln-eae7e7e39428ebf3c74d2c9d24c53fa6 av_one_half  avia-builder-el-21  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pb4hci-b732f6329a4c41b8d4f27fa475933af8\">\n.avia-image-container.av-l8pb4hci-b732f6329a4c41b8d4f27fa475933af8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pb4hci-b732f6329a4c41b8d4f27fa475933af8 av-styling- avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1361 avia-img-lazy-loading-not-1361 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-07-720x452.jpg\" alt='' title=''  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1349'><div class='entry-content-wrapper clearfix'><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pb6iw2-b7793a294373f3abb9e949b0ec1408a7\">\n.avia-image-container.av-l8pb6iw2-b7793a294373f3abb9e949b0ec1408a7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pb6iw2-b7793a294373f3abb9e949b0ec1408a7 av-styling- avia-align-center  avia-builder-el-23  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.com.co\/en\/wp-content\/uploads\/sites\/3\/2022\/10\/220829_scd_PortafolioWeb_BBC-08-scaled.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-fjq25n-8d44c8665eebdd20cec22c26e82c957b main_color avia-section-default avia-no-border-styling  avia-builder-el-24  el_after_av_image  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1349'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-es81q3-0edd80e0229701224e760f0b0fffdd12 av_one_half  avia-builder-el-25  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-d539x7-a4735af4cf8f5f710d5cb1028c493c6a av_one_half  avia-builder-el-26  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Para cada uno de estos conceptos, desarrollamos diferentes assets gr\u00e1ficos y dise\u00f1amos algunos productos de diferentes categor\u00edas (apparel, home y accesorios). Despu\u00e9s de varias vueltas de dise\u00f1o, llegamos a unos dise\u00f1os finales muy hermosos y ganadores.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-auz663-e161a9ccfd5029f7a4c282ca6aa647e4 main_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_section  el_before_av_image  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1349'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-9p341n-e94133a0f850075090c89f8ee92e30b0 av_one_half  avia-builder-el-29  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pb9d5r-e73374aed0f73bb0422ce86421ad7f40\">\n.avia-image-container.av-l8pb9d5r-e73374aed0f73bb0422ce86421ad7f40 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pb9d5r-e73374aed0f73bb0422ce86421ad7f40 av-styling- avia-align-center  avia-builder-el-30  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1358 avia-img-lazy-loading-not-1358 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-09-720x452.jpg\" alt='' title=''  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class='flex_column av-8788nv-a663d73ab9d5fb60642fc65565cacb26 av_one_half  avia-builder-el-31  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6bltrv-e551b8668cddb913cb996848309fdd54\">\n.avia-image-container.av-6bltrv-e551b8668cddb913cb996848309fdd54 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6bltrv-e551b8668cddb913cb996848309fdd54 av-styling- avia-align-center  avia-builder-el-32  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1358 avia-img-lazy-loading-not-1358 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/220829_scd_PortafolioWeb_BBC-09-720x452.jpg\" alt='' title=''  height=\"452\" width=\"720\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_8'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1349'><div class='entry-content-wrapper clearfix'><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8pbd72i-c53a7b327515676db16c59dcbc115e8d\">\n.avia-image-container.av-l8pbd72i-c53a7b327515676db16c59dcbc115e8d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8pbd72i-c53a7b327515676db16c59dcbc115e8d av-styling- avia-align-center  avia-builder-el-33  el_after_av_section  el_before_av_one_half  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' 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