{"id":1426,"date":"2022-10-28T16:21:30","date_gmt":"2022-10-28T16:21:30","guid":{"rendered":"https:\/\/scd.com.co\/es\/?post_type=portfolio&#038;p=1426"},"modified":"2023-10-09T00:31:02","modified_gmt":"2023-10-09T00:31:02","slug":"barbie-chocolates","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/es\/work\/project\/barbie-chocolates\/","title":{"rendered":"Barbie Chocolates"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-nqumwi-5bda2234526638fed2f6314ed042961c main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1426'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9smsp8x-1c3d3df23263fd662dab0f04b49f28b3\">\n.avia-image-container.av-l9smsp8x-1c3d3df23263fd662dab0f04b49f28b3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l9smsp8x-1c3d3df23263fd662dab0f04b49f28b3 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1443 avia-img-lazy-loading-not-1443 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-01-2990x1554.jpg\" alt='' title='221028_scd_PortafolioWeb_BarbieChocolates-01-01'  height=\"1554\" width=\"2990\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-01-2990x1554.jpg 2990w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-01-300x156.jpg 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-01-1030x535.jpg 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-01-768x399.jpg 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-01-1536x798.jpg 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-01-2048x1064.jpg 2048w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-01-1500x780.jpg 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-01-705x366.jpg 705w\" sizes=\"(max-width: 2990px) 100vw, 2990px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2ahmyq-2d00c88f46084750d179dee76d49625b main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1426'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-ks199e-afff60982b56a45dade166a82623bb73 av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-j07dhu-279575ded4376a248c9f5e13a3a65e1e av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Barbie es una marca que ha logrado convertirse en un \u00edcono global, y con m\u00e1s de 60 a\u00f1os, ha sido fuente de inspiraci\u00f3n tanto para ni\u00f1as como para mujeres. Por eso para este proyecto, quisimos aprovechar el poder de la nostalgia para llegar a un segmento adulto en una categor\u00eda con mucho potencial, que no hab\u00eda sido explorada antes para este target: los chocolates.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-fy696q-d69c837fd8fedafdc8743f31a0c0cdcb main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1426'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9smw1sp-9d235f05a7f772a3c06cbc7f41c2e2c8\">\n.avia-image-container.av-l9smw1sp-9d235f05a7f772a3c06cbc7f41c2e2c8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l9smw1sp-9d235f05a7f772a3c06cbc7f41c2e2c8 av-styling- avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1447 avia-img-lazy-loading-not-1447 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-05.jpg\" alt='' title='221028_scd_PortafolioWeb_BarbieChocolates-01-05'  height=\"1479\" width=\"3001\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-05.jpg 3001w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-05-300x148.jpg 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-05-1030x508.jpg 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-05-768x378.jpg 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-05-1536x757.jpg 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-05-2048x1009.jpg 2048w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-05-1500x739.jpg 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-05-705x347.jpg 705w\" sizes=\"(max-width: 3001px) 100vw, 3001px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-dq5t76-6d723e657fbaf99d46fad8ce2c2cc6bf main_color avia-section-default avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1426'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9sndbvr-bcfcc47432ca70d76dff39478436dbf9\">\n.avia-image-container.av-l9sndbvr-bcfcc47432ca70d76dff39478436dbf9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l9sndbvr-bcfcc47432ca70d76dff39478436dbf9 av-styling- avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1446 avia-img-lazy-loading-not-1446 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-04.jpg\" alt='' title='221028_scd_PortafolioWeb_BarbieChocolates-01-04'  height=\"1560\" width=\"3001\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-04.jpg 3001w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-04-300x156.jpg 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-04-1030x535.jpg 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-04-768x399.jpg 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-04-1536x798.jpg 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-04-2048x1065.jpg 2048w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-04-1500x780.jpg 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-04-705x366.jpg 705w\" sizes=\"(max-width: 3001px) 100vw, 3001px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-1aqziq-bbbc7bd33e955155cfcf567f6593e98d main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1426'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-a9jkki-60b6f016a5acc670fac720edc017a1bf av_one_half  avia-builder-el-11  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-8wriz6-9e6a6a62c21a905a73c8973401d8f522 av_one_half  avia-builder-el-12  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Nos inspiramos en la tendencia retro para crear una l\u00ednea de chocolates que fueran el detalle perfecto para cualquier ocasi\u00f3n especial. A trav\u00e9s del dise\u00f1o de packaging, el desarrollo de producto y el dise\u00f1o de exhibiciones para retail, logramos construir un producto ideal para generar nuevos puntos de contacto entre la marca y los consumidores.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-6fsic2-39e271b27ba5ff8be2eedc71e2a5848e main_color avia-section-default avia-no-border-styling  avia-builder-el-14  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1426'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9spaan6-4970703cd2766fc05eddc22df89c0d8d\">\n.avia-image-container.av-l9spaan6-4970703cd2766fc05eddc22df89c0d8d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l9spaan6-4970703cd2766fc05eddc22df89c0d8d av-styling- avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1445 avia-img-lazy-loading-not-1445 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-03.jpg\" alt='' title='221028_scd_PortafolioWeb_BarbieChocolates-01-03'  height=\"1512\" width=\"3000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-03.jpg 3000w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-03-300x151.jpg 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-03-1030x519.jpg 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-03-768x387.jpg 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-03-1536x774.jpg 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-03-2048x1032.jpg 2048w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-03-1500x756.jpg 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-03-705x355.jpg 705w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-4ghmxe-06b046f5a4dc49c01b78b07af52135eb main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1426'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9spbcvh-10ab51d1bf240ae93303da3b84d57ebf\">\n.avia-image-container.av-l9spbcvh-10ab51d1bf240ae93303da3b84d57ebf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l9spbcvh-10ab51d1bf240ae93303da3b84d57ebf av-styling- avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1444 avia-img-lazy-loading-not-1444 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-02.jpg\" alt='' title='221028_scd_PortafolioWeb_BarbieChocolates-01-02'  height=\"1560\" width=\"3000\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-02.jpg 3000w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-02-300x156.jpg 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-02-1030x536.jpg 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-02-768x399.jpg 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-02-1536x799.jpg 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-02-2048x1065.jpg 2048w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-02-1500x780.jpg 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/221028_scd_PortafolioWeb_BarbieChocolates-01-02-705x367.jpg 705w\" sizes=\"(max-width: 3000px) 100vw, 3000px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-1ze48y-49e14ee907bd22fbce2176eef7213d08 main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1426'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9spbv91-56516cb609500b531affa55947919a22\">\n.avia-image-container.av-l9spbv91-56516cb609500b531affa55947919a22 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l9spbv91-56516cb609500b531affa55947919a22 av-styling- avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1498 avia-img-lazy-loading-not-1498 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/sdf-03.png\" alt='' title='sdf-03'  height=\"1511\" width=\"3001\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/sdf-03.png 3001w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/sdf-03-300x151.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/sdf-03-1030x519.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/sdf-03-768x387.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/sdf-03-1536x773.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/sdf-03-2048x1031.png 2048w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/sdf-03-1500x755.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/10\/sdf-03-705x355.png 705w\" sizes=\"(max-width: 3001px) 100vw, 3001px\" \/><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Para este proyecto quisimos aprovechar el poder de la nostalgia para llegar a un segmento adulto en una categor\u00eda con mucho 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