{"id":1761,"date":"2025-05-29T21:07:35","date_gmt":"2025-05-29T21:07:35","guid":{"rendered":"https:\/\/scd.com.co\/es\/?post_type=portfolio&#038;p=1761"},"modified":"2025-06-06T14:59:44","modified_gmt":"2025-06-06T14:59:44","slug":"welli","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/es\/work\/project\/welli\/","title":{"rendered":"Welli"},"content":{"rendered":"<div class='flex_column av-43ltnl-5ab5371d9446df9c6d0b81dfa2d8e9fe av_one_full  avia-builder-el-0  el_before_av_section  avia-builder-el-no-sibling  first flex_column_div '   ><div  class='avia-video avia-video-16-9   av-lazyload-immediate  av-lazyload-video-embed  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/1088866886\/6748fb7e23' ><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"WELLI Logo\" src=\"https:\/\/player.vimeo.com\/video\/1088866886?h=6748fb7e23&amp;dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-3w16u9-f063c48451fbdacbcc57fc6bc06e9363 main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-11uk19t-66831552d77346aa6c49fb44d45ba42f av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-zs3kcx-9d58b74f5aebae31f8a77650e47f4cde av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">El cliente necesitaba construir desde cero una marca capaz de comunicar experiencia digital, calidez y confiabilidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El desaf\u00edo era claro: crear una identidad que inspirara confianza profesional sin perder un tono cercano, amigable y adaptable a diferentes mercados culturales. Todo esto, sin data previa, sin clientes, y con un posicionamiento a\u00fan por definir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partimos de una pregunta esencial: \u00bfc\u00f3mo crear una marca que se sienta como un aliado?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La respuesta fue construir una identidad con personalidad propia, capaz de conectar emocionalmente desde el primer encuentro. As\u00ed naci\u00f3 la idea de <\/span><b>crear una mascota<\/b><span style=\"font-weight: 400;\">, un s\u00edmbolo visual que transmitiera acompa\u00f1amiento, dinamismo y empat\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inspirados por referentes como el mono de Mailchimp, desarrollamos el concepto de <\/span><b>Welli the Whale<\/b><span style=\"font-weight: 400;\">, una ballena simp\u00e1tica que representa el esp\u00edritu del comercio moderno y digital.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-3dmgtd-8be21c1139736adbd5c9d2d182dddf9d main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_video  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9t8dgu-b3ffa65b100deff3f9bbb216de5c78fb\">\n.avia-image-container.av-mb9t8dgu-b3ffa65b100deff3f9bbb216de5c78fb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9t8dgu-b3ffa65b100deff3f9bbb216de5c78fb av-styling- avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-705x397.png 705w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1772 avia-img-lazy-loading-not-1772 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08.png\" alt='' title='Welli_Web_Portafolio_08'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_08-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-video avia-video-16-9   av-lazyload-immediate  av-lazyload-video-embed  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/1088866844\/1a0a66d6a6' ><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"WELLI Logo Construction\" src=\"https:\/\/player.vimeo.com\/video\/1088866844?h=1a0a66d6a6&amp;dnt=1&amp;app_id=122963&autoplay=0&loop=0&controls=1&muted=0\" width=\"1500\" height=\"844\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-w9v0yp-97526039daf65ceb1a9d744af70a21e1 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_video  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9t944a-0f61a9bdccdcbaed4df0c970c3b1b8cb\">\n.avia-image-container.av-mb9t944a-0f61a9bdccdcbaed4df0c970c3b1b8cb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9t944a-0f61a9bdccdcbaed4df0c970c3b1b8cb av-styling- avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-705x397.png 705w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1771 avia-img-lazy-loading-not-1771 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01.png\" alt='' title='Welli_Web_Portafolio_01'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_01-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-v7efa9-cf04d98e1234619ef8155b33a44ad604 main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9t9rdw-5b51ea78b1fc6fb97dcb246656c051c0\">\n.avia-image-container.av-mb9t9rdw-5b51ea78b1fc6fb97dcb246656c051c0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9t9rdw-5b51ea78b1fc6fb97dcb246656c051c0 av-styling- avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-705x397.png 705w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1769 avia-img-lazy-loading-not-1769 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07.png\" alt='' title='Welli_Web_Portafolio_07'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_07-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-sl1fm9-f1e92a9030fd2ce191a182ffe0f17d21 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9ta7g9-ef7dee09b7520d87ab95a24462a9be25\">\n.avia-image-container.av-mb9ta7g9-ef7dee09b7520d87ab95a24462a9be25 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9ta7g9-ef7dee09b7520d87ab95a24462a9be25 av-styling- avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-705x397.png 705w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1767 avia-img-lazy-loading-not-1767 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10.png\" alt='' title='Welli_Web_Portafolio_10'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_10-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-qmrfdd-2128f6c5cdd20c4abf91a817b1ec36d0 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_video  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-pe69vl-e88e8eb2a93f42800c511519dd007fb3 av_one_half  avia-builder-el-16  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-nguchd-dbdc742d505402807745cf022c31d1c2 av_one_half  avia-builder-el-17  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">La identidad visual se construy\u00f3 a partir de formas geom\u00e9tricas simples, creando un isotipo que equilibra simpat\u00eda con claridad formal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La ballena no solo es un \u00edcono visual: es una narradora de marca. Su silueta amigable se dise\u00f1\u00f3 con bocetaci\u00f3n a mano y una estructura modular, buscando un balance entre funcionalidad y calidez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En paralelo, se dise\u00f1\u00f3 una tipograf\u00eda a medida que destaca la doble \u201cL\u201d como gesto gr\u00e1fico distintivo, aportando originalidad sin perder legibilidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El color azul lidera la paleta como s\u00edmbolo de confianza, tecnolog\u00eda y profundidad. A su alrededor, tonos secundarios m\u00e1s audaces refuerzan la energ\u00eda de la marca.<\/span><\/p>\n<p><b>Welli<\/b><span style=\"font-weight: 400;\"> fue pensada para vivir en m\u00faltiples puntos de contacto: desde aplicaciones digitales hasta materiales impresos, pasando por redes sociales, branding corporativo y m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cada aplicaci\u00f3n busca fortalecer la relaci\u00f3n con el usuario y comunicar coherencia, accesibilidad y frescura.<\/span><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-video avia-video-16-9 avia-video-html5  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli-Mockup-Motion.mp4' ><video class='avia_video'    preload=\"auto\"  controls id='player_1761_794656932_446399930'><source src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli-Mockup-Motion.mp4\" type=\"video\/mp4\" \/><\/video><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-1wotf5-604d902a2921e71b4e42b197b3a3cc5f main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_video  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-ha8l41-a8ec85271b45eb4fb7181bfb17973d4f av_one_full  avia-builder-el-21  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9tbup4-e6444474d8e3b74111c0f8a3ba070cfa\">\n.avia-image-container.av-mb9tbup4-e6444474d8e3b74111c0f8a3ba070cfa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9tbup4-e6444474d8e3b74111c0f8a3ba070cfa av-styling- avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1768 avia-img-lazy-loading-not-1768 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_04.png\" alt='' title='Welli_Web_Portafolio_04'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_04.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_04-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_04-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_04-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_04-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_04-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_04-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-g3xqkx-0bce46b9eb1f8d1050315f8853e32794 main_color avia-section-default avia-no-border-styling  avia-builder-el-23  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-edql0h-eeb6d39286c9e44b92a8761c5079f824 av_one_full  avia-builder-el-24  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9tdwl9-70005afc00d4d55b947e0b7ef4cc5213\">\n.avia-image-container.av-mb9tdwl9-70005afc00d4d55b947e0b7ef4cc5213 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9tdwl9-70005afc00d4d55b947e0b7ef4cc5213 av-styling- avia-align-center  avia-builder-el-25  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1773 avia-img-lazy-loading-not-1773 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_05.png\" alt='' title='Welli_Web_Portafolio_05'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_05.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_05-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_05-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_05-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_05-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_05-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_05-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-cvff7l-044dba47ce238fb549d4f398ebf45bd8 main_color avia-section-default avia-no-border-styling  avia-builder-el-26  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-10smjl-e35dadd635beeda37ec1d75fab06b4f3 av_one_half  avia-builder-el-27  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-9ovu4x-b4110fe0a6d0d8be06d9bcdd8099264e av_one_half  avia-builder-el-28  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><b>Welli<\/b><span style=\"font-weight: 400;\"> se convirti\u00f3 en una marca s\u00f3lida, con una narrativa visual y verbal consistente, capaz de hablarle a emprendedores de distintos perfiles y geograf\u00edas. <\/span><span style=\"font-weight: 400;\">No solo se ve profesional: <\/span><b>se siente como un aliado desde el primer momento<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section av-7826e9-211e9dd84e0f1072eb82893e94000d1b main_color avia-section-default avia-no-border-styling  avia-builder-el-30  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1761'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-5qyb8h-2e4e6d4ea7446b16587fc3a65e663153 av_one_full  avia-builder-el-31  el_before_av_one_full  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9tvz85-7e24c06f3313c5a8b8e43227df8f5a57\">\n.avia-image-container.av-mb9tvz85-7e24c06f3313c5a8b8e43227df8f5a57 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9tvz85-7e24c06f3313c5a8b8e43227df8f5a57 av-styling- 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https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_06-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_06-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_06-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><div class='flex_column av-42hqr5-30056f59d53c7f2ec22536794b57a329 av_one_full  avia-builder-el-33  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9tyu4e-5f03f5963c6eef8b4856b3e7db704d88\">\n.avia-image-container.av-mb9tyu4e-5f03f5963c6eef8b4856b3e7db704d88 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9tyu4e-5f03f5963c6eef8b4856b3e7db704d88 av-styling- avia-align-center  avia-builder-el-34  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1784 avia-img-lazy-loading-not-1784 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_09-1.png\" alt='' title='Welli_Web_Portafolio_09'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_09-1.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_09-1-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_09-1-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_09-1-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_09-1-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_09-1-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_09-1-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><div class='flex_column av-2e63qp-ccdd6ef6d7729bdbda30695b4f4f69f9 av_one_full  avia-builder-el-35  el_after_av_one_full  avia-builder-el-last  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb9u0iz4-df0379964d474aef203da7ad8d137ec2\">\n.avia-image-container.av-mb9u0iz4-df0379964d474aef203da7ad8d137ec2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mb9u0iz4-df0379964d474aef203da7ad8d137ec2 av-styling- avia-align-center  avia-builder-el-36  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1765 avia-img-lazy-loading-not-1765 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_03.png\" alt='' title='Welli_Web_Portafolio_03'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_03.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_03-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_03-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_03-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_03-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_03-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/05\/Welli_Web_Portafolio_03-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welli es una identidad de marca c\u00e1lida y estrat\u00e9gica, dise\u00f1ada para acompa\u00f1ar a empresas modernas con un universo visual amigable, una mascota propia y una voz que equilibra confianza y personalidad.<\/p>\n","protected":false},"featured_media":1775,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[9,10,29],"class_list":["post-1761","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-branding","portfolio_entries-comunicacion","portfolio_entries-servicios"],"_links":{"self":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio\/1761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/comments?post=1761"}],"version-history":[{"count":7,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio\/1761\/revisions"}],"predecessor-version":[{"id":1783,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio\/1761\/revisions\/1783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/media\/1775"}],"wp:attachment":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/media?parent=1761"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/tags?post=1761"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio_entries?post=1761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}