{"id":1792,"date":"2025-09-04T17:24:10","date_gmt":"2025-09-04T17:24:10","guid":{"rendered":"https:\/\/scd.com.co\/es\/?post_type=portfolio&#038;p=1792"},"modified":"2025-09-04T17:30:26","modified_gmt":"2025-09-04T17:30:26","slug":"alcaguete","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/es\/work\/project\/alcaguete\/","title":{"rendered":"Alcag\u00fcete"},"content":{"rendered":"<div class='flex_column av-178if1c-c90c903cc563ef98918232200f3e621b av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-av_one_full-b659c1540266b0ffec15e6512be414c0 av_one_full  avia-builder-el-1  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-9e7857989e3bb5d6764c6036f35bfc00\">\n.avia-image-container.av-av_image-9e7857989e3bb5d6764c6036f35bfc00 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-9e7857989e3bb5d6764c6036f35bfc00 av-styling- avia-align-center  avia-builder-el-2  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1804 avia-img-lazy-loading-not-1804 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/Logo-Alcaguete.gif\" alt='' title='Logo Alcagu\u0308ete'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/p>\n<div class='flex_column av-16jbzv4-998fb5de11b8b3b4198516de404fbcc3 av_one_full  avia-builder-el-3  el_after_av_one_full  el_before_av_section  avia-builder-el-last  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mf5nmgxn-a1f384dd7f90ebff1cc7e8f93f2ab550\">\n.avia-image-container.av-mf5nmgxn-a1f384dd7f90ebff1cc7e8f93f2ab550 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mf5nmgxn-a1f384dd7f90ebff1cc7e8f93f2ab550 av-styling- avia-align-center  avia-builder-el-4  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1798 avia-img-lazy-loading-not-1798 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/06.png\" alt='' title='06'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/06.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/06-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/06-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/06-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/06-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/06-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/06-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-158o96o-79932931d6a7713e90d39435394db943 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1792'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-12mnp1s-4fc658a755ae9b2d41d4e1ba01f6ad06 av_one_half  avia-builder-el-6  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-3ru31s-a872e0c8735fd8caaaa554f5905bc874 av_one_half  avia-builder-el-7  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Alcag\u00fcete es una marca de alimentos que transforma recetas tradicionales colombianas en productos modernos, saludables y divertidos. Su nueva identidad visual celebra esa transformaci\u00f3n con un lenguaje vibrante, accesible y lleno de sabor local.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La marca ya ten\u00eda una historia potente: transformar el mundo a trav\u00e9s de la comida. Pero su identidad visual no reflejaba ese prop\u00f3sito. El reto era crear un sistema de marca y empaque que conectara con consumidores contempor\u00e1neos, mantuviera el alma colombiana de la marca y se destacara con fuerza en los estantes.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-ze43ds-a8b41e9f7919061dee407cc7c7e5129d main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1792'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mf5nne25-63a67bcbc2f605370c2488b38b0b3353\">\n.avia-image-container.av-mf5nne25-63a67bcbc2f605370c2488b38b0b3353 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mf5nne25-63a67bcbc2f605370c2488b38b0b3353 av-styling- avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-705x397.png 705w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1794 avia-img-lazy-loading-not-1794 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01.png\" alt='' title='01'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/01-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-3dc6gw-c9868e72e6abc439de4d50dbd4b8d514 main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1792'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mf5nnvar-3b39a5c64c5b2cbd11a6553185909de5\">\n.avia-image-container.av-mf5nnvar-3b39a5c64c5b2cbd11a6553185909de5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mf5nnvar-3b39a5c64c5b2cbd11a6553185909de5 av-styling- avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-705x397.png 705w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1795 avia-img-lazy-loading-not-1795 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03.png\" alt='' title='03'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/03-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-wpsl4w-61024bcc8b00d0defcf7cd1f311e08db main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1792'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mf5nr9wu-9a59786aa5d0f28c9eaf0a9e3b8f82b6\">\n.avia-image-container.av-mf5nr9wu-9a59786aa5d0f28c9eaf0a9e3b8f82b6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mf5nr9wu-9a59786aa5d0f28c9eaf0a9e3b8f82b6 av-styling- avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-705x397.png 705w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1796 avia-img-lazy-loading-not-1796 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04.png\" alt='' title='04'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/04-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-v0jif4-eea3708855bd7b72e7035e72212c42f7 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1792'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-tlbdj4-3fdd5a2ed254027ef57d3fd93159212f av_one_half  avia-builder-el-16  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-riowkg-fa34eb52039c3d5e619f0e23eec42e1d av_one_half  avia-builder-el-17  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3><b>Estrategia<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El coraz\u00f3n del proyecto fue reconectar con el origen: la cultura local, los ingredientes reales, y el esp\u00edritu juguet\u00f3n que define a Alcag\u00fcete.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Creamos una identidad capaz de hablarle a una nueva generaci\u00f3n sin perder su ra\u00edz. A trav\u00e9s de una arquitectura de marca clara, mensajes con intenci\u00f3n y un tono cercano, sentamos las bases para una experiencia de marca m\u00e1s coherente, aut\u00e9ntica y emocionalmente poderosa.<\/span><\/p>\n<h3><b>Dise\u00f1o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La nueva identidad se inspira en los textiles colombianos, reinterpretando sus tramas con un enfoque gr\u00e1fico contempor\u00e1neo. Los empaques est\u00e1n llenos de color, dinamismo y textura visual, transmitiendo la diversidad y energ\u00eda de la marca.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-q9s6eo-9277825425a518dd0f32ea4e4e13894d main_color avia-section-default avia-no-border-styling  avia-builder-el-19  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1792'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-oihddc-b87b3168c0be132018d9aaeab136c74a av_one_full  avia-builder-el-20  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mf5nuttf-09a9ea8abc3b55ea7e5f8a06fa466cc7\">\n.avia-image-container.av-mf5nuttf-09a9ea8abc3b55ea7e5f8a06fa466cc7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mf5nuttf-09a9ea8abc3b55ea7e5f8a06fa466cc7 av-styling- avia-align-center  avia-builder-el-21  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1797 avia-img-lazy-loading-not-1797 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/05.png\" alt='' title='05'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/05.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/05-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/05-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/05-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/05-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/05-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/05-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-mo9br4-7be20c8c67f9d8be1be67094b1c23ddf main_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1792'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-kai1s0-673519bf9cbe2c12435b9cb42fe45224 av_one_full  avia-builder-el-23  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mf5nx5c3-144b1d1ab6663162ae85b8a077abd411\">\n.avia-image-container.av-mf5nx5c3-144b1d1ab6663162ae85b8a077abd411 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mf5nx5c3-144b1d1ab6663162ae85b8a077abd411 av-styling- avia-align-center  avia-builder-el-24  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1805 avia-img-lazy-loading-not-1805 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/alcahuete_portafolio-1.gif\" alt='' title='alcahuete_portafolio (1)'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-1v05sw-8dd00540d831e0acd75e7fb6512cd771 main_color avia-section-default avia-no-border-styling  avia-builder-el-25  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1792'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-hwt4og-d6d89a10c895ebf41b020233072c633a av_one_full  avia-builder-el-26  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mf5nvvb1-828656a0f2bf70f77b6a9f0e8f6c160d\">\n.avia-image-container.av-mf5nvvb1-828656a0f2bf70f77b6a9f0e8f6c160d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mf5nvvb1-828656a0f2bf70f77b6a9f0e8f6c160d av-styling- avia-align-center  avia-builder-el-27  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1799 avia-img-lazy-loading-not-1799 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/07_b.png\" alt='' title='07_b'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/07_b.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/07_b-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/07_b-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/07_b-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/07_b-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/07_b-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/07_b-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-fsw5c0-5eed5db9f84c4e40c9e0f1080e06082f main_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1792'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-ejx2ao-18d74f7365220c7c5661abff68834668 av_one_half  avia-builder-el-29  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-c69uxc-d6e3b3a870baed6bb9a3a4c5d831ef76 av_one_half  avia-builder-el-30  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3><b>Universo Visual<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Desde la g\u00f3ndola hasta el hogar, el nuevo sistema gr\u00e1fico permite adaptarse a m\u00faltiples productos y canales sin perder consistencia.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Cada elemento\u2014color, forma, palabra\u2014fue dise\u00f1ado para transmitir transformaci\u00f3n: de la tradici\u00f3n al presente, de lo cotidiano a lo inspirador.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> El resultado es una marca que no solo se ve bien: se siente viva.<\/span><\/p>\n<h3><b>Resultado<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La nueva identidad fortaleci\u00f3 la conexi\u00f3n emocional con los consumidores y mejor\u00f3 notablemente la visibilidad en el punto de venta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A los pocos meses del relanzamiento, Alcag\u00fcete logr\u00f3 un crecimiento del 40% en ventas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hoy la marca proyecta con claridad su prop\u00f3sito, su energ\u00eda y su sabor \u00fanico.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section av-agxcr4-a6f734f95d6fec7d0ce36cf74d64e270 main_color avia-section-default 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itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1801 avia-img-lazy-loading-not-1801 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/08.png\" alt='' title='08'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/08.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/08-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/08-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/08-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/08-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/08-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/08-705x397.png 705w\" 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src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/09.png\" alt='' title='09'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/09.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/09-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/09-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/09-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/09-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/09-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/09-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><div class='flex_column av-69i6gw-5d5b66934a9fedf72a69d5f4276f17a7 av_one_full  avia-builder-el-37  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'   ><div  class='avia-video avia-video-16-9 avia-video-html5  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/ALCAGUETE_Antes_nuevo_.mp4' ><video class='avia_video'    preload=\"auto\"  controls id='player_1792_1716904972_912780098'><source src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/ALCAGUETE_Antes_nuevo_.mp4\" type=\"video\/mp4\" \/><\/video><\/div><\/div><div class='flex_column av-4uotzk-c20846c9dd56ab97dc734841a475f190 av_one_full  avia-builder-el-39  el_after_av_one_full  el_before_av_one_full  first flex_column_div column-top-margin'   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mf5o1yvn-562cfd4659df75b62b7b5fff660e7502\">\n.avia-image-container.av-mf5o1yvn-562cfd4659df75b62b7b5fff660e7502 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itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1793 avia-img-lazy-loading-not-1793 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/11.png\" alt='' title='11'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/11.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/11-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/11-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/11-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/11-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/11-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2025\/09\/11-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Alcag\u00fcete es una marca de alimentos que transforma recetas tradicionales colombianas en productos modernos, saludables y divertidos.<\/p>\n","protected":false},"featured_media":1793,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[17,9,20],"class_list":["post-1792","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-alimentos","portfolio_entries-branding","portfolio_entries-packaging"],"_links":{"self":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio\/1792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/comments?post=1792"}],"version-history":[{"count":4,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio\/1792\/revisions"}],"predecessor-version":[{"id":1813,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio\/1792\/revisions\/1813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/media\/1793"}],"wp:attachment":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/media?parent=1792"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/tags?post=1792"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio_entries?post=1792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}