{"id":1845,"date":"2026-06-10T19:59:17","date_gmt":"2026-06-10T19:59:17","guid":{"rendered":"https:\/\/scd.com.co\/es\/?post_type=portfolio&#038;p=1845"},"modified":"2026-07-06T16:42:34","modified_gmt":"2026-07-06T16:42:34","slug":"farmatodo-suplementos-en-polvo","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/es\/work\/project\/farmatodo-suplementos-en-polvo\/","title":{"rendered":"Farmatodo Suplementos en Polvo"},"content":{"rendered":"<div  class='hr av-av_hr-f04ef840c2b66cff6c43fead44ee8d66 hr-default  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column av-1dz39sl-ce7e9fcd1240ab714639d2f2973e5256 av_one_full  avia-builder-el-1  el_after_av_hr  el_before_av_section  avia-builder-el-last  first flex_column_div '   ><div  class='avia-video avia-video-16-9 avia-video-html5  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/agencia_0010_Portafolio_Farmatodo_Suplementos-Polvo_2_1_2.mp4' ><video class='avia_video'    preload=\"auto\"  controls id='player_1845_1435514659_895853827'><source src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/agencia_0010_Portafolio_Farmatodo_Suplementos-Polvo_2_1_2.mp4\" type=\"video\/mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-1bul2k5-ee9852a46c1ee613a2fcc7603f1b3aa0 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_one_full  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1845'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-19igqhx-75ab11c006ed24388409edb88eb2772a av_one_half  avia-builder-el-4  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-17hms2d-538d60ba55ac83c31d6ea9b708008e51 av_one_half  avia-builder-el-5  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Dise\u00f1ar un portafolio de bienestar exige ir m\u00e1s all\u00e1 de la est\u00e9tica; requiere la creaci\u00f3n de un ecosistema visual. Para la l\u00ednea de suplementos de Farmatodo, el reto principal radic\u00f3 en la escalabilidad visual: unificar m\u00e1s de 10 productos bajo una misma identidad, asegurando al mismo tiempo la diferenciaci\u00f3n de cada referencia en una categor\u00eda saturada.<\/p>\n<\/div><\/section><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-45qrs5-d1dcf50cf6e87fd64deb4cbaa6fa3b2a main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1845'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14fyb05-ecfdbfd7154ff563c423a8f40e693bf4\">\n.avia-image-container.av-14fyb05-ecfdbfd7154ff563c423a8f40e693bf4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-14fyb05-ecfdbfd7154ff563c423a8f40e693bf4 av-styling- avia-align-center  avia-builder-el-8  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-1030x579.png\" data-srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-705x397.png 705w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra.png 1920w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image' ><img decoding=\"async\" width=\"1920\" height=\"1080\" class='wp-image-1851 avia-img-lazy-loading-not-1851 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra.png\" alt='' title='SCD_Farmartodo_Fibra'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Fibra-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-3vgtvp-f94d21befe18b34054297e65377b7708 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1845'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-3qqnc5-86c78d4f62f78013388e5f5f9779c518 av_one_half  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-zgprc5-c086623b0a9f67a4c5e1b4462d7a16fd av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Abordamos este desaf\u00edo mediante una arquitectura de dise\u00f1o modular. Utilizando una ret\u00edcula estricta, un uso deliberado del espacio en blanco y una tipograf\u00eda geom\u00e9trica, logramos proyectar la autoridad y el rigor cl\u00ednico de la marca. La composici\u00f3n dirige la mirada directamente a las dosis, demostrando que un empaque exitoso no necesita hacer ruido visual para destacar, sino informar con absoluta precisi\u00f3n.<\/p>\n<\/div><\/section><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-xl89x1-4849b53bfb8eb3c6cd1dcad3800fa933 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1845'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-vyefmt-97ab28e1a711b30ef5ca5f26f5039742 av_one_full  avia-builder-el-14  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u9u7z9-38f2ef6bc2c89d78a11cffae9b2193cf\">\n.avia-image-container.av-u9u7z9-38f2ef6bc2c89d78a11cffae9b2193cf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-u9u7z9-38f2ef6bc2c89d78a11cffae9b2193cf av-styling- avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1852 avia-img-lazy-loading-not-1852 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Glicinato-de-Magnesio.png\" alt='' title='SCD_Farmartodo_Glicinato de Magnesio'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Glicinato-de-Magnesio.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Glicinato-de-Magnesio-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Glicinato-de-Magnesio-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Glicinato-de-Magnesio-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Glicinato-de-Magnesio-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Glicinato-de-Magnesio-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Glicinato-de-Magnesio-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-t7pmed-7aa7f2d143931b01189538e93f4497a6 main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1845'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-re4ied-c4a9c3848fb38ff0bc448fa5bf9e8eef av_one_half  avia-builder-el-17  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-qanwf9-9dd6dd0f9960b1a24361569a42d7353b av_one_half  avia-builder-el-18  el_after_av_one_half  el_before_av_one_full  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Entendiendo que en el entorno <span class=\"notion-enable-hover\" data-token-index=\"1\">retail<\/span> el color es el primer vendedor, implementamos un sistema crom\u00e1tico estrat\u00e9gico para guiar la decisi\u00f3n de compra. Estructuramos una paleta vibrante que codifica la funci\u00f3n de cada producto: tonos c\u00e1lidos para la digesti\u00f3n, fucsia para la hidrataci\u00f3n y colores profundos para la vitalidad.<!-- notionvc: 094a7a53-9415-4d10-a314-9b43dde6ddfe --><\/p>\n<\/div><\/section><\/div><div class='flex_column av-av_one_full-b659c1540266b0ffec15e6512be414c0 av_one_full  avia-builder-el-20  el_after_av_one_half  avia-builder-el-last  first flex_column_div column-top-margin'   ><div  class='avia-video avia-video-16-9 avia-video-html5  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/agencia_0010_Portafolio_Farmatodo_Suplementos-Polvo_2_Reel2.mp4' ><video class='avia_video'    preload=\"auto\"  controls id='player_1845_2016185510_571469242'><source src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/agencia_0010_Portafolio_Farmatodo_Suplementos-Polvo_2_Reel2.mp4\" type=\"video\/mp4\" \/><\/video><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-oplxit-6e89fdca171c0bb9fd098a7f2a6c4353 main_color avia-section-default avia-no-border-styling  avia-builder-el-22  el_after_av_section  el_before_av_one_full  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1845'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-m7ebxx-12b884fc4ff4dc95372dc0b2f1fffb42 av_one_half  avia-builder-el-23  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-kl7mzp-18100448fc605b4f6b8d48c87e3b93e2 av_one_half  avia-builder-el-24  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>El contraste radical entre estos fondos saturados y los bloques blancos de informaci\u00f3n t\u00e9cnica no es un simple recurso est\u00e9tico, es usabilidad aplicada. Esta decisi\u00f3n reduce la fricci\u00f3n cognitiva al elegir, convirtiendo el empaque en una gu\u00eda visual intuitiva en la g\u00f3ndola. El resultado final es un dise\u00f1o sist\u00e9mico puro que construye presencia comercial, valor de marca y la confianza absoluta del consumidor.<br \/>\n<!-- notionvc: 094a7a53-9415-4d10-a314-9b43dde6ddfe --><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1845'><div class='entry-content-wrapper clearfix'><\/p>\n<div class='flex_column av-av_one_full-c5a3f3a5b22a8987343eeeafd42386a3 av_one_full  avia-builder-el-26  el_after_av_section  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq8hpj0p-9ba9f88ca2b029daecfb3da1f592b184\">\n.avia-image-container.av-mq8hpj0p-9ba9f88ca2b029daecfb3da1f592b184 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq8hpj0p-9ba9f88ca2b029daecfb3da1f592b184 av-styling- avia-align-center  avia-builder-el-27  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1853 avia-img-lazy-loading-not-1853 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Resveratrol.png\" alt='' title='SCD_Farmartodo_Resveratrol'  height=\"1080\" width=\"1920\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Resveratrol.png 1920w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Resveratrol-300x169.png 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Resveratrol-1030x579.png 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Resveratrol-768x432.png 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Resveratrol-1536x864.png 1536w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Resveratrol-1500x844.png 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2026\/06\/SCD_Farmartodo_Resveratrol-705x397.png 705w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un sistema de empaques modular y escalable para la l\u00ednea de bienestar de Farmatodo. A trav\u00e9s de un dise\u00f1o estructurado, rigor tipogr\u00e1fico y una estrategia de color blocking, transformamos la complejidad t\u00e9cnica en una gu\u00eda visual intuitiva que destaca en la g\u00f3ndola y construye confianza inmediata.<\/p>\n","protected":false},"featured_media":1855,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[20,33],"class_list":["post-1845","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-packaging","portfolio_entries-salud-y-belleza"],"_links":{"self":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio\/1845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/comments?post=1845"}],"version-history":[{"count":5,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio\/1845\/revisions"}],"predecessor-version":[{"id":1860,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio\/1845\/revisions\/1860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/media\/1855"}],"wp:attachment":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/media?parent=1845"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/tags?post=1845"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/portfolio_entries?post=1845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}