{"id":643,"date":"2022-07-04T00:54:24","date_gmt":"2022-07-04T00:54:24","guid":{"rendered":"https:\/\/scd.jvallejo.co\/en\/?post_type=portfolio&#038;p=643"},"modified":"2022-12-09T01:10:33","modified_gmt":"2022-12-09T01:10:33","slug":"salento","status":"publish","type":"portfolio","link":"https:\/\/scd.com.co\/es\/work\/project\/salento\/","title":{"rendered":"Salento Organics"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-3ex6tn-f952cc9cbb278b4bd354c6c2fe2dc350 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-2gx93f-24a0eb694d900b5382363f989ceaa5f5 av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div '   ><div  class='avia-video avia-video-16-9   av-lazyload-immediate  av-lazyload-video-embed  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/vimeo.com\/722371600' ><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Salento\" src=\"https:\/\/player.vimeo.com\/video\/722371600?h=adc86cabe8&amp;dnt=1&amp;app_id=122963&autoplay=1&loop=0&controls=1&muted=1\" width=\"1500\" height=\"1000\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-37ucfv-6e155642eee430407f478abdc7a046f4 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-31nsv7-02f8b145d2685964f38b9590f3183062 av_one_half  avia-builder-el-4  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-2vvokz-36362cdc7691d6a566caa1bfafe7e796 av_one_half  avia-builder-el-5  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p class=\"data-import-preserve\">Salento Organics (SO), creadores de snacks hechos de fruta, saludables y de comercio justo. Sus due\u00f1os llegaron a nosotros en b\u00fasqueda de una voz y una cara. Nos contaron acerca de su origen, su amor por ingredientes y procesos naturales, su misi\u00f3n para ayudar a campesinos locales tener una vida m\u00e1s justa por un trabajo m\u00e1s compensado; y no pudimos evitar sentirnos especialmente responsables por el \u00e9xito de este proyecto. Para el logo, pensamos en el Valle de Cocora y en Salento, Quind\u00edo, el valle y el pueblo que lo hicieron todo posible. Las alt\u00edsimas palmeras, tan importantes para la regi\u00f3n, personas y pa\u00eds.<\/p>\n<p class=\"data-import-preserve\">El Look&amp;feel tropical que ten\u00eda cada uno nosotros en nuestras culturas visuales. Todo esto sum\u00f3 para la creaci\u00f3n de un logo tipogr\u00e1fico que incluyera la abstracci\u00f3n de una palmera.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-92xsb-ccce32884069a3fe7999ab35200440b7 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-wfavf-d0f2916026595cc945dd4dc787fb8590 av_one_full  avia-builder-el-8  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-shtib-bc31f202b1dbe03146d61b41ab2bdb78\">\n.avia-image-container.av-shtib-bc31f202b1dbe03146d61b41ab2bdb78 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-shtib-bc31f202b1dbe03146d61b41ab2bdb78 av-styling- avia-align-center  avia-builder-el-9  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.jvallejo.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-01.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-lsi0b-68186d776e38bf0a3b580c3a21ff404a main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-h95lv-0041050b8bfc93acf0594e6842de68fd av_one_full  avia-builder-el-11  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b886z-2eb6fbe72fc84ea7d0767e6ef5e15022\">\n.avia-image-container.av-b886z-2eb6fbe72fc84ea7d0767e6ef5e15022 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-b886z-2eb6fbe72fc84ea7d0767e6ef5e15022 av-styling- avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='avia-img-lazy-loading-not- avia_image' src=\"https:\/\/scd.jvallejo.co\/en\/wp-content\/uploads\/sites\/3\/2022\/07\/220523_SALENTO_WEB-06.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-28j30b-fbc4f382dac3e7c96362b7563e763f7f main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-231qub-c341fec9ccd417a7d99c370e01f869a3 av_one_half  avia-builder-el-14  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-1w0twj-4612f62da515b95b0851a484298f6c23 av_one_half  avia-builder-el-15  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p class=\"data-import-preserve\">Una fuente \u00fanica y divertida ser\u00eda una referencia directa a la personalidad de la marca. En honor a Salento, el pueblo, quer\u00edamos ser explosivos con los colores de SO, y una mirada a la competencia nos confirm\u00f3 que era la ruta indicada. Dise\u00f1amos la arquitectura de empaque para que mostrara el proceso natural del producto; una combinaci\u00f3n de frutas ex\u00f3ticas con el sabroso sabor del cacao. Estos productos tienen el panel frontal dividido en dos partes.<\/p>\n<p>La parte de abajo sirve como la parte descriptiva del empaque; el nombre de cada producto sobre un ondulante fondo caf\u00e9 chocolate. La parte de arriba es el diferencial principal, una fiesta explosiva de colores que contrasta con la mitad de abajo. La composici\u00f3n logoc\u00e9ntrica de las ilustraciones se mezclan con la ola de chocolate para crear una estructura concreta y sencilla, f\u00e1cil de replicar en otros productos m\u00e1s adelante. Luego de muchas vueltas, ajustes y detalles, fue una alegr\u00eda hacer el llamado final y enviar los Artes Finales a impresi\u00f3n. Aseg\u00farense de probarlos si tienen la oportunidad, son unos snacks bien buenos, pa\u2019 qu\u00e9.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-1l2ior-c2dd294c8453f5a7824a5e70c58760a5 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-643'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-1dgq7f-bc33f7c73ea936e788dc77a67a2a9e44 av_one_half  avia-builder-el-18  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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