{"id":525,"date":"2022-06-29T09:12:52","date_gmt":"2022-06-29T09:12:52","guid":{"rendered":"https:\/\/scd.jvallejo.co\/en\/?p=525"},"modified":"2022-12-05T15:35:44","modified_gmt":"2022-12-05T15:35:44","slug":"the-retail-revolution","status":"publish","type":"post","link":"https:\/\/scd.com.co\/es\/2022\/06\/29\/the-retail-revolution\/","title":{"rendered":"Un sue\u00f1o llamado \u201cdise\u00f1o editorial\u201d"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-32s45x-6e98e8f410b790e0ecea0c3851cc18a5 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-525'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2uz91x-6f096e8aae36ae29eea1458b48e45d08\">\n.avia-image-container.av-2uz91x-6f096e8aae36ae29eea1458b48e45d08 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2uz91x-6f096e8aae36ae29eea1458b48e45d08 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1475 avia-img-lazy-loading-not-1475 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_04-2.jpg\" alt='' title='2022-11-03_LibroMercari_04 (2)'  height=\"1000\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_04-2.jpg 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_04-2-300x200.jpg 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_04-2-1030x687.jpg 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_04-2-768x512.jpg 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_04-2-705x470.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-2rfumt-cf81cf9cbf362431cb604cd1251f571c main_color avia-section-default avia-no-border-styling  avia-builder-el-2  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-525'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-9ggkt-7b774d3a0c3a1786f9ade9e199ae5c57 av_one_half  avia-builder-el-3  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-2fc0th-c4ddf4936fb46366f9253fb0deee7c28 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Desde siempre hemos tenido una fascinaci\u00f3n por los libros, los buenos libros. Esos que logran sumergirnos en una dimensi\u00f3n diferente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante algunos a\u00f1os, tomamos fotos para algunos libros, pero empezamos a so\u00f1ar con hacer libros en scd. Finalmente en el 2019, lleg\u00f3 esa oportunidad. Dise\u00f1amos nuestro primer libro de cocina. Nuestro equipo editorial integrado por una incre\u00edble fot\u00f3grafa y una amante maestra de las tipograf\u00edas, le dio vida a \u201cMe sabe a familia\u201d de Juliana Orozco, teniendo incre\u00edbles resultados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el 2021 dijimos: \u201cpodemos hacer m\u00e1s, \u00a1queremos otro libro!\u201d. As\u00ed que, con Mercari, uno de nuestros clientes, nos montamos en este sue\u00f1o de crear un libro de reposter\u00eda. Este libro fue un lindo reto desde el principio, empezando porque su organizaci\u00f3n es diferente a la de algunos libros tradicionales, porque no va en orden de consumo (desayuno, almuerzo y comida), sino que responde a las \u00e1reas de expertise de las autoras.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empezamos a buscar una diagramaci\u00f3n que nos permitiera llevar al lector cap\u00edtulo tr\u00e1s cap\u00edtulo sin perderlo. Para esto, creamos una ret\u00edcula que nos permite modular desde las recetas largas y complejas, hasta las cortas y sencillas. Esta ret\u00edcula deb\u00eda complementarse con una paleta de color y distribuci\u00f3n gr\u00e1fica que ayudara a la lectura fluia del libro. Por eso, creamos un equilibrio entre los espacios blancos que dan un respiro y los bloques de texto corrido para facilitar la lectura y la identificaci\u00f3n de los ingredientes de cada receta.<\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-2546j9-185b698eae801c3c34f31db63e91e723 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-525'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-1wz6p1-9b703ded47e8d5913274a51fc9bbbb82 av_one_full  avia-builder-el-7  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1oom8l-7caf329a872cea12a67b7c8143489fab\">\n.avia-image-container.av-1oom8l-7caf329a872cea12a67b7c8143489fab .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1oom8l-7caf329a872cea12a67b7c8143489fab av-styling- avia-align-center  avia-builder-el-8  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1476 avia-img-lazy-loading-not-1476 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_01-2.jpg\" alt='' title='2022-11-03_LibroMercari_01 (2)'  height=\"1000\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_01-2.jpg 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_01-2-300x200.jpg 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_01-2-1030x687.jpg 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_01-2-768x512.jpg 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_01-2-705x470.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><\/div>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-1k08id-83d9d27ace79fa28e2c70029ec5ef108 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-525'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-56491-5aeb4626c46bbd87f7bc9a86fa872215 av_one_half  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><\/div><div class='flex_column av-4n1it-8262bfbe67b0ca62071504c07560a651 av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><span style=\"font-weight: 400;\">Al ver este libro, quer\u00edamos que los lectores se transportaran a su infancia, cuando ve\u00edan los libros de cocina de las abuelas, transmitiendo un sentimiento de nostalgia y alegr\u00eda, con recuerdos de sabores de la ni\u00f1ez. Para esto, usamos recursos tipogr\u00e1ficos tomados de los libros cl\u00e1sicos, como el inicio de los p\u00e1rrafos, los marcos para ciertas partes de la ret\u00edcula y tambi\u00e9n la elecci\u00f3n de una fuente serifada tradicional para el texto corrido. Tambi\u00e9n quisimos contrastar la fuente tradicional con grandes t\u00edtulos en una fuente sin serifas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Por otro lado, al pensar en la propuesta fotogr\u00e1fica para este libro pasamos por varios moodboards, pero llegamos a la conclusi\u00f3n de que la fotograf\u00eda para Nene y Moli ten\u00eda que ser un reflejo de las autoras. Trabajamos en presentar una imagen que las representara y con la que se sientieran conectadas. Buscamos transmitir armon\u00eda, mucha luz y claridad. Conectando con la sensaci\u00f3n de nostalgia y sabores de la infancia, quisimos mostrar cada preparaci\u00f3n como \u201crecetas que abrazan el alma\u201d, con composiciones armoniosas y equilibradas y sobre todo, fotos con comida deliciosa que invitan a compartir e inspiran alegr\u00eda a trav\u00e9s de colores vivos, y tambi\u00e9n sinceridad y honestidad a trav\u00e9s de la luz y lo natural.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este proyecto busca honrar los libros tradicionales de cocina, y hoy podemos compartirles la alegr\u00eda de que el libro no solo se encuentra a la venta, sino que fue el ganador del premio GOURMAND WORLD COOK AWARD al mejor libro de pasteler\u00eda 2023 Colombia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cada proyecto es un reto incre\u00edble, y so\u00f1amos con seguir llenando las librer\u00edas de m\u00e1s y m\u00e1s libros fascinantes.<\/span><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-1x9vq5-35a076ce9ea9eabb9fe262ff631a9851 main_color avia-section-default avia-no-border-styling  avia-builder-el-13  el_after_av_section  el_before_av_section  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-525'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-1rrbkt-f01299ebbb2e50ad7c188c5c742abd66 av_one_full  avia-builder-el-14  avia-builder-el-no-sibling  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7i3z1lt-0c9e11e80377f46aeaa00fd17a5e1788\">\n.avia-image-container.av-l7i3z1lt-0c9e11e80377f46aeaa00fd17a5e1788 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l7i3z1lt-0c9e11e80377f46aeaa00fd17a5e1788 av-styling- avia-align-center  avia-builder-el-15  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1478 avia-img-lazy-loading-not-1478 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_03-2.jpg\" alt='' title='2022-11-03_LibroMercari_03 (2)'  height=\"1000\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_03-2.jpg 1500w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_03-2-300x200.jpg 300w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_03-2-1030x687.jpg 1030w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_03-2-768x512.jpg 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_03-2-705x470.jpg 705w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-rirud-dc6d06b61698f3864b72a6ac0b854467 main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll  container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-525'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-lt17h-403057e0bf4bae4b0f1b50c8971aa9d8 av_one_half  avia-builder-el-17  el_before_av_one_half  avia-builder-el-first  first flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbay0a09-a7ff65fbd77a2cea17f979c8a1f0fc20\">\n.avia-image-container.av-lbay0a09-a7ff65fbd77a2cea17f979c8a1f0fc20 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbay0a09-a7ff65fbd77a2cea17f979c8a1f0fc20 av-styling- avia-align-center  avia-builder-el-18  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1479 avia-img-lazy-loading-not-1479 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_06-3-1-789x1030.jpg\" alt='' title='2022-11-03_LibroMercari_06 (3)'  height=\"1030\" width=\"789\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_06-3-1-789x1030.jpg 789w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_06-3-1-230x300.jpg 230w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_06-3-1-768x1003.jpg 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_06-3-1-1176x1536.jpg 1176w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_06-3-1-1149x1500.jpg 1149w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_06-3-1-540x705.jpg 540w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_06-3-1.jpg 1500w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/div><\/div><\/div><\/div><div class='flex_column av-be9p1-96aa987df92bd3038868f44d64a69fc2 av_one_half  avia-builder-el-19  el_after_av_one_half  avia-builder-el-last  flex_column_div '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbay0rqt-fb77756b4f4d90bf7790e690091d146b\">\n.avia-image-container.av-lbay0rqt-fb77756b4f4d90bf7790e690091d146b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbay0rqt-fb77756b4f4d90bf7790e690091d146b av-styling- avia-align-center  avia-builder-el-20  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1480 avia-img-lazy-loading-not-1480 avia_image' src=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_07-2-814x1030.jpg\" alt='' title='2022-11-03_LibroMercari_07 (2)'  height=\"1030\" width=\"814\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_07-2-814x1030.jpg 814w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_07-2-237x300.jpg 237w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_07-2-768x972.jpg 768w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_07-2-1213x1536.jpg 1213w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_07-2-1185x1500.jpg 1185w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_07-2-557x705.jpg 557w, https:\/\/scd.com.co\/es\/wp-content\/uploads\/sites\/2\/2022\/06\/2022-11-03_LibroMercari_07-2.jpg 1500w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/div><\/div><\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Desde siempre hemos tenido una fascinaci\u00f3n por los libros, los buenos libros. Esos que logran sumergirnos en una dimensi\u00f3n diferente.<\/p>\n","protected":false},"author":1,"featured_media":1482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial"],"_links":{"self":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/posts\/525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/comments?post=525"}],"version-history":[{"count":5,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/posts\/525\/revisions"}],"predecessor-version":[{"id":1473,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/posts\/525\/revisions\/1473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/media?parent=525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/categories?post=525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scd.com.co\/es\/wp-json\/wp\/v2\/tags?post=525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}