Alcagüete
Branding, Food & Packaging
Alcagüete is a Colombian food brand that reimagines traditional recipes into modern, healthy, and playful products.
Alcagüete is a Colombian food brand that reimagines traditional recipes into modern, healthy, and playful products. Its new visual identity celebrates this transformation with a vibrant, accessible design language rooted in local flavor.
The brand had a powerful mission: transforming the world through food. But its identity wasn’t reflecting that energy. The challenge was to build a brand and packaging system that would emotionally connect with modern consumers, stand out on shelves, and preserve Alcagüete’s Colombian soul.
The Strategy
We went back to the roots—local culture, real ingredients, and the brand’s joyful spirit.
Our goal was to create an identity that could speak to a new generation without losing its origin. Through a clear brand architecture, intentional messaging, and an approachable tone, we laid the foundation for a more coherent and emotionally resonant brand experience.
The Design
Inspired by Colombian textiles, the new visual identity brings those patterns into a bold, contemporary graphic language.
The packaging system bursts with color, movement, and visual texture—capturing the brand’s diversity and energy.
Custom typography, illustrated icons, and editorial-style layouts make every product approachable, eye-catching, and easy to understand.
The Visual Universe
From shelf to home, the new design system adapts effortlessly across products and platforms.
Every detail—color, form, copy—was crafted to express transformation: from tradition to modernity, from ordinary to uplifting.
This is a brand that doesn’t just look good—it feels alive.
The Result
The new identity deepened the emotional connection with consumers and significantly boosted shelf visibility.
Just a few months after relaunch, Alcagüete achieved a 40% increase in sales.
Today, the brand clearly reflects its purpose, energy, and unique flavor.
Welli
Branding, Food & Packaging
Welli is a warm, strategic brand identity created to support modern entrepreneurs through a friendly visual universe, a custom mascot, and a voice that balances trust with personality.
