Budweiser

Beauty & Health, Licensing, Licensing, Product development, Retail & Spirits & Liquor

The result was a new style guide with completely new assets that would integrate seamlessly with the Budweiser universe,

For Budweiser, we found ourselves with the challenge of creating assets that would combine current day trends with the brand and its values. In turn, those assets would be used to create various commercial products in different categories.

We started with researching trends that we could later connect with styles and graphical elements; this combination would serve as a structural base for the project. We defined 2 main concepts for this project: Music Vibes and Lifestyle Statements. For each one of these concepts we would create many assets and define Budweiser’s brand interpretation, showcased in merchandising, clothing and accessories.

The result was a new style guide with completely new assets that would integrate seamlessly with the Budweiser universe, and products that manage to promote the brand through a consistent and convincing system that would connect the brand with its audience.

Next project

Ciclus

Beauty & Health, Licensing, Licensing, Product development, Retail & Spirits & Liquor

Ciclus is a clothes detergent brand made to stand out in its category.