We loved to work on the redesign for one of the most recognized pet supplies brands in the Colombian market, Ciudad de Mascotas. We were looking for high contrasting colors, and fun daring fonts to speak to a hyper connected, digital audience. The look & feel this brand generates is a complete deviation of the rest of the competition, cutting right through the sweet and tender puppy love kind of language, with a rebel, irreverent tone and feel. CdM ain’t about the mushy wushy cuty pets, it’s all about the street roaming, strong kind of pets, a closer approach to the reality of having a pet in an urban metropolis.