FP World

Licensing, Product development, Retail & Toys

For this reason, to commemorate its 90th anniversary, we wanted to unite the world of retail with the world of toys through an interactive exhibition.

Fisher-Price, since 1930, has been in charge of demonstrating the importance of play in the development of children. For this reason, to commemorate its 90th anniversary, we wanted to unite the world of retail with the world of toys through an interactive exhibition. This is how we created the Fisher-Price World, an experience made up of different stations where we integrate iconic toys on a large scale,

cognitive experiences, sensory stimulation and activities for gross motor skills combined with a large display of brand products from different categories. Our goal was to create a play and learning space that would help consumers connect with the brand’s purpose through the experience, and facilitate the association of brand values to the products on display.

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Barbie Malibu

Licensing, Product development, Retail & Toys

The realization of this proposal was a challenge in which several styles and elements had to be combined so that they would work together, making use of geometrically abstract resources,