Kythos

Branding, Food & Packaging

This brand’s redesign was one of our biggest challenges,

This brand’s redesign was one of our biggest challenges, due to its origins: a self-made brand created by one of Colombia’s biggest hard discount chain stores and distributors, D1. The brand, however, did not communicate quality, and was easy to visually ignore on the shelves. The objective was to redesign the Kythos visual elements and give it a premium look&feel, that

would pop out in the shelves and catch new customers, without losing the regulars. The result speaks for itself. We were able to create a consolidated strong brand, one that doesn’t look like a value brand, but rather generates trust in its audience. Fun fact: product sales doubled within the year.

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Darso

Branding, Food & Packaging

Darso is a Colombian architecture firm.