Maikai a new brand of Organic Honey in Colombia. The category is full of options, but not all the products on the market are really organic and pure.
This company wanted to position itself as a new high-quality product option but they had budget limitation so we have to do the most out of graphic design.
We wanted to express quality was through details on typography, illustrations and finishes. They didnt had a lot of money to invest on the jar, but at least we had the possibility to have gold touches on the label. We chose green to express the organic product and small details in gold finishes to express this high quality.