Vitad
Beverages, Branding, Communication, Food & Packaging
Vitád was founded around 10 years ago by entrepreneurs who saw an opportunity to develop healthy products in Colombia, given the limited options available in the country at that time.
Vitád was founded around 10 years ago by entrepreneurs who saw an opportunity to develop healthy products in Colombia, given the limited options available in the country at that time.
After the pandemic and facing the typical challenges of a startup, they came to our agency seeking to create a new, innovative snack line. They also questioned whether their brand identity was competitive and aligned with their goals. While they aimed to appear healthy, the brand was perceived as distant, rational, and almost clinical.
After analyzing the competitive landscape and product, we developed a fresh strategy. We wanted to connect with consumers more closely, moving away from the “clinical white” aesthetic and infusing the brand with more color and vibrancy through unique, relatable messaging. Our goal was to invite people, starting with the packaging, to enjoy food that is both delicious and healthy.
We designed a new logo—simple but memorable. We also created new icons, photos, illustrations, and a refreshed brand language. We transformed it entirely, turning it into a brand that aspires to leave a mark.
Following the rebrand, the snack line we developed became the company’s second-best-selling product.
How we helped:
- Brand Positioning
- Creative Strategy
- Logo
- Visual Identity
- Packaging Design
- Copywriting
- Brand World
- Artwork
- Print Management
- Campaign
Besties
Beverages, Branding, Communication, Food & Packaging
Besties achieves a fusion of the best from the past and the present, materialized in flawlessly executed packaging.
