Barbie Chocolates

Licensing, Product development, Retail & Toys

For this reason, for this project, we wanted to take advantage of the power of nostalgia to reach an adult segment in a category with great potential,

Barbie is a brand that has managed to become a global icon, and with more than 60 years, it has been a source of inspiration for both girls and women. For this reason, for this project, we wanted to take advantage of the power of nostalgia to reach an adult segment in a category with great potential, which had not been explored before for this target: chocolates.

We were inspired by the retro trend to create a line of chocolates that would be the perfect detail for any special occasion. Through packaging design, product development and retail display design, we managed to build an ideal product to generate new points of contact between the brand and consumers.

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FP World

Licensing, Product development, Retail & Toys

For this reason, to commemorate its 90th anniversary, we wanted to unite the world of retail with the world of toys through an interactive exhibition.