Besties achieves a fusion of the best from the past and the present, materialized in flawlessly executed packaging.
We wanted to take advantage of the power of nostalgia to reach an adult segment in a category with great potential.
To commemorate the 90th anniversary of Fisher-Price, we united the world of retail with the world of toys through an interactive exhibition.
The realization of this proposal was a challenge in which several styles and elements had to be combined so that they would work together, making use of geometrically abstract resources,
The challenge in Licensing basically consists of translating a brand onto consumer products,
The result was a new style guide with completely new assets that would integrate seamlessly with the Budweiser universe,